CRM Marketing Specialist – Murray Auto Group
The Murray Auto Group is hiring a full-time CRM Marketing Specialist to join our growing marketing department. You will lead the rollout of our new CRM platform across our 35 Canadian dealerships, train the people who use it day to day, and run the marketing campaigns that flow through it. You will report to our Marketing Manager and work closely with the rest of our team. We are looking for someone forward thinking, who communicates clearly, puts customers first, and can keep multiple projects moving across multiple locations.
More about the job
- Partner with our dealerships to roll out the new CRM, from kickoff through go-live and beyond.
- Configure the CRM to match each store's requirements and our best practices, then confirm results with store stakeholders.
- Build and deploy email, SMS, and automated marketing campaigns through the CRM for our dealerships on a regular basis.
- Deliver virtual CRM training to administrators, managers, and end users across the store network.
- Create and maintain training materials such as quick-start guides, how-to articles, short videos, FAQs, and in-app tips.
- Answer CRM support requests over phone, email, chat, and our ticketing system. Triage, troubleshoot, and see issues through to resolution.
- Track campaign performance over time and recommend ways to improve results.
- Document customer interactions, the steps taken, and the outcomes so account history stays accurate and handoffs are clean.
- Coordinate with internal teams across Development, Sales, Retention, and Marketing to clear blockers and keep implementations on track.
- Identify recurring issues and opportunities to improve product usability, the implementation process, and campaign workflows.
What we are looking for
- Post-secondary education or equivalent work experience (minimum one year) in marketing, digital media, business, or a related field.
- Strong written and verbal communication skills, with confidence presenting to individuals and groups over phone, email, chat, and virtual training.
- Ability to gather requirements, translate business needs into product configuration, and explain technical concepts to people who do not have a technical background.
- Strong troubleshooting skills, attention to detail, and a structured approach to problem solving and follow-through.
- Effective time management and the ability to prioritize multiple requests across multiple dealerships in a fast-paced environment.
- Comfort working in CRM, ticketing, and collaboration tools to document work and keep records current.
- A customer-focused, service-oriented attitude and a track record of building positive, lasting working relationships.
- Ability to bring creative ideas and energy to campaign execution while working within tight deadlines and a sales objective.
- A background in marketing, marketing automation, or campaign deployment is an asset.
- Experience delivering end-user or administrator training, webinars, or onboarding workshops is an asset.
- Familiarity with implementation methodologies (project plans, milestones, UAT, go-live readiness) and change management concepts is an asset.
- Experience supporting integrations, data imports and exports, or basic API concepts is an asset.
- Knowledge base or documentation writing experience (help center articles, SOPs, release notes) is an asset.
Benefits of Being Employed with the Murray Auto Group
- Professional Training Program
- Benefits plus Group RRSP
- Discounts on vehicle purchases and automotive service
- Earn up to four weeks paid vacation
- Opportunity for future advancement within the Murray Automotive Group
- Gain employment within one of Canada’s 50 Best Managed Companies
The Murray Auto Group is growing our digital marketing team and hiring across several roles. This position is located at our head office at 1700 Waverley Street, Winnipeg, MB.
About the Murray Auto Group
Founded in 1926 in Souris, MB, the Murray Auto Group has expanded across Canada with 35 stores and a head office right here in Winnipeg. The Murray Group has been a Platinum member of Canada’s 50 Best Managed Companies since 2009, the country’s leading business awards program, recognizing excellence in Canadian owned and managed companies.
How to Apply
Attn: Matthew Chewka, Chief Digital Officer
Reply to this ad or email matt at murrayautogroup.ca
Job Types: Full-time, Permanent
Benefits:
- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Store discount
- Vision care
Work Location: In person
Benefits:
- Casual dress
- Dental care
- Flexible schedule
- On-site parking
- RRSP match
Work Location: In person
