Compensation: $60,000 - $70,000
About Martell Group
The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.
Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too.
Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you'll automatically be considered for all open roles across our companies, not just the one you applied for.
About the Role
The Writer is the voice behind Martell Group's written content, responsible for crafting copy, captions, scripts, and written assets that perform across every platform and content format.
This role requires the ability to write in distinct brand voices without defaulting to generic or AI-sounding content. This is not a position for someone who relies entirely on AI to generate copy. The ideal candidate is a strategic creative who understands the weight every word carries in shaping a powerful brand.
Beyond captions and social copy, the Writer contributes to long-form scripts, newsletters, email campaigns, promotional copy, and any written asset tied to brand communication or content performance. They work closely with the Social Producer and Creative Producer to ensure written content aligns with visual direction, platform strategy, and audience expectations.
This role is focused on maintaining brand consistency while intelligently integrating AI tools to increase output, accelerate ideation, and improve workflow efficiency without compromising quality or authenticity.
The Writer reports directly to the Creative Producer and may work fully remotely.
Responsibilities
Social Copy & Captions
Write platform-native captions for Instagram, LinkedIn, TikTok, X, YouTube, and Threads
Develop compelling hooks, CTAs, and caption structures that drive engagement and retention
Adapt tone, structure, and formatting based on platform-specific best practices
Maintain a strong and consistent brand voice across all channels
Script & Long-Form Writing
Write or refine scripts for YouTube episodes, short-form videos, and branded content
Develop repeatable written frameworks for recurring content formats and series
Support the Creative Producer with written briefs, outlines, and episode structures
Write titles, descriptions, and metadata optimized for SEO, AEO, and GEO discoverability
Promotional & Campaign Copy
Write copy for episode launches, campaigns, newsletters, and promotional initiatives
Collaborate with the marketing team to align messaging with funnel strategy and campaign goals
Support paid ad creative copy when needed in collaboration with marketing
Work alongside the internal PR team and communications manager on quotes and external communications
Brand Voice & Standards
Maintain and evolve brand voice guidelines
Build and manage a living brand voice library, including signature phrases and messaging references that support scalable, authentic content creation
Ensure all written output from internal teams, contractors, and vendors aligns with established brand standards
Identify off-brand messaging and provide clear corrective direction
AI Integration
Use AI tools to accelerate first drafts, generate variations, and test hooks or messaging angles
Build and maintain prompt libraries and writing systems that improve team efficiency
Identify opportunities where AI can reduce low-value writing tasks without sacrificing quality or brand integrity
Cross-Team Collaboration
Work closely with the Social Producer to align captions with video content and visual framing
Coordinate with the design team to ensure copy and visuals work cohesively
Collaborate with the Creative Producer on voice direction, content priorities, and writing standards
Requirements
5+ years of experience in copywriting, content writing, or brand writing for digital media or personal brands
Proven ability to write in multiple distinct voices while maintaining authenticity and quality
Strong understanding of social platform behavior and high-performing copy formats
Experience writing video scripts, captions, newsletters, and long-form content at scale
Exceptional attention to detail with a strong sense of clarity, rhythm, and persuasion
Comfortable operating in a fast-paced, deadline-driven environment with multiple concurrent projects
Proficiency with AI writing tools such as ChatGPT, Claude, Jasper, or equivalent platforms, or a demonstrated drive to integrate AI into daily workflows
Strong collaborator who takes direction well and communicates creative feedback clearly
Results
Assigned brands maintain consistent, on-brand written communication across all active platforms
Caption and hook performance improves measurably through engagement and click-through metrics
Scripts and long-form written assets are delivered on schedule without creating production bottlenecks
Brand voice guidelines are documented, maintained, and actively referenced by the team
The Creative Producer spends less time editing and rewriting, allowing for greater focus on creative strategy
AI is effectively integrated into the writing workflow, increasing output speed while maintaining quality and authenticity
