Who we are
Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan®, Hanes®, Wonderbra® Comfort Colors®, American Apparel®, ALLPRO™, GOLDTOE®, Peds®, Bali®, Playtex®, Maidenform®, Bonds®, as well as Champion® which is under an exclusive licensing agreement for the printwear channel in the U.S. and Canada.
Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Asia. Gildan operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan's long-term business strategy. Together with our global team of dedicated employees, Gildan is united in its vision of Making Apparel Better®. Discover the full scale of Gildan and prepare to be surprised at gildancorp.com.
The opportunity
Reporting to the Manager, Marketing the Assistant Manager Marketing will assist by analyzing sales & market trends; manage the end to end product life cycle from concept to in-market activation and support creative efforts cross-category; support the development of seasonal product strategies for market sell-in. With limited supervision, the candidate will work independently on assigned projects, but also contribute to collaborative efforts within the overall team. This role operates within a hybrid work model, requiring a 3 day presence onsite in our Mississauga office.
The role
Marketing Strategy
- Assist in the execution of marketing plans for the Canadian market to reach sales, profit and financial targets defined for the brand
- Assist in management of the product and brand portfolio
- Assist with the creation of retailer presentations to obtain their buy-in as needed in partnership with Customer Management teams
- Partner with cross-functional departments to ensure successful delivery of local market needs and effectiveness of marketing programs
- Work in close partnership with Global Marketing and product teams
- Support the Canadian team in managing the marketing budget, including invoicing process and tracking
- Adhoc analysis such as: portfolio/brands performance analysis and specific programs deep-dive, consumer trends, consumer insights, category dynamics and competitive knowledge
SKU Management
- Lead product Lifecycle Management process, supporting the Marketing Manager in effective product and SKU level management.
- Assist in setting up seasonal launches in the company’s Enterprise Resource Planning (ERP) system, completing assigned workfront tasks and participating in planning meetings with international teams
- Assist in managing shipment/pos/inventory evaluation, recommendations, and monthly tracking to ensure financial and inventory goals met
- Assist in weekly meetings to track production, shipment and in DC availability
- Work with Demand Analytics team and Sales Operations teams to ensure accuracy in forecasts in order to achieve quarterly profit targets
Marketing and Product Management (Online, Brick and Mortar)
- Work with local and global merchandising teams on product strategy as well as instore and online execution.
- Support total team by liaising with global counterparts to ensure Canadian team aware of changes/updates to global plans
- Work with Creative Services Manager to ensure brand cohesiveness across all brick & mortar doors with customization by channel, including online
- Work with Creative Services Manager to ensure brand guidelines are respected in all instore and online merchandising executions (permanent and temporary)
- Support Marketing Manager in creating product P&L’s for evaluation
Brand Execution
- Work with Creative Services Manager to ensure perfect execution of the product and brand in-store and online
- Create agency briefs for marketing, PR, packaging, in-store visuals and support the execution in Canadian market. Present brief to senior team and collaborate with creative services team to bring brand to life in market
- Obtain packaging artwork approvals in systems, manage flow throughs on new packaging
- Monitor online stores and B&M stores to build into marketing strategy
- Build, maintain and communicate new product information forms and product sell sheets
Commercial Strategy
- Plan trade activations with the Corporate Sales Managers.
- Create and update retailer presentations to support product sell-in. Work closely with Corporate Sales managers and product merchandising teams to provide samples and colors swatches for sales meetings
- Lead weekly meeting with Customer Management Group to respond to retailer/market needs, communicate plans and updates
- Collaborate on E-commerce strategy (retailer.com, pure players)
The requirements
- Bachelor’s degree in marketing
- 3+ years relevant work experience in product management, brand management, retail management or direct to consumer experience
- CPG or apparel experience, a strong asset
- NPD & data analytics skills
- Results oriented and tenacity to get things done on time and on budget
- MS Office Proficiency (specifically Excel and PowerPoint)
- Analytically focused with ability to create insights from data
- Tenacity to get things done on time and on budget
- Detail-oriented, ability to execute tasks with unprompted follow-up
- Proactivity and start-up mindset: ability to move, propose new ideas and take actions independently
- Meticulously organized with the ability to wear multiple thinking hats and have an innate curiosity
- Bilingual English / French is an asset
Salary Range: $75,600-$84,000
This role is being posted to fill a current vacancy
AI will be utilized to create a candidate summary for all applicants
What’s in it for you?
- Join a publicly traded company dual-listed on NYSE and TSX with great potential
- Be part of a workplace where meaningful connections and teamwork are celebrated
- From local to international, be ready to work alongside a diverse group of colleagues
- Benefit from mentorship and continuous development opportunities
- Take advantage of our attractive benefits packages
We want to get to know you better! Please include your transferrable skills and unique experience in your application to help us learn more about you.
We thank all applicants for their interest, however, only those selected for interviews will be contacted.
Find your fit with us
We are committed to ensuring that everyone, across every background and identity, feels respected, supported, and able to thrive. Come as you are and #FindYourFit at Gildan. Tailor the future of your own career.
