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Paid Digital Marketing Manager
fgf brands —Greater Toronto Area, ON
- Full-time
- Bilingual
- English
- Analysis skills
- Tuition reimbursement

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Paid Digital Marketing Manager
fgf brands —Greater Toronto Area, ON
The Paid Media Manager owns the planning, execution, and optimization of retail media and paid digital campaigns across all FGF Brands customers.

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Paid Digital Marketing Manager

fgf brands
Greater Toronto Area, ON

Apply Now

Job details

Full-time

Benefits

RRSP match
Tuition reimbursement

Skills

Bilingual
French
English
Analysis skills

Full job description

Job Description:

Summary

The Paid Media Manager owns the planning, execution, and optimization of retail media and paid digital campaigns across all FGF Brands customers. This role brings paid media execution in-house to improve performance, reduce cost, and build internal capability. This is a bridge role with a clear path toward AI-assisted automation as the team's MarTech stack matures.

What FGF Offers

FGF believes in Home Grown Talent, accelerated career growth with leadership training. Unleashing Your Potential
Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account
RRSP matching program
Tuition reimbursement program
Discount program that covers almost everything under the sun - Restaurants, gyms, shopping etc.

Primary Responsibilities

Plan, execute, and optimize retail media campaigns across Amazon, Walmart, Kroger, Loblaws, Instacart, and Target
Manage $4M+ in annual media spend across Sponsored Products, Sponsored Brands, DSP, and retailer-specific ad platforms
- weekly dashboards, monthly business reviews by brand and retailer
Build and maintain item-level media P&Ls to ensure all spend is tied to profitable outcomes
Collaborate with Sales on media budget allocation aligned to trade terms and profitability targets
Partner with agencies (as applicable) on creative asset needs and A+ content optimization
Monitor competitive activity and pricing dynamics (especially Amazon/Walmart price matching) to adjust media strategy
Test and adopt AI-powered media tools and automation to increase efficiency over time
Support new brand onboarding including media setup, campaign architecture, and retail readiness

Required Skills & Experience

3-5 years experience in retail media, paid search, or digital advertising (CPG or eCommerce preferred)
Hands-on experience with Meta and Google, Walmart Connect, and/or Criteo (Instacart, Kroger)
Experience with Amazon Ads (Sponsored Products, Brands, DSP) is a plus
Experience with Profitero, Syndigo, or digital shelf analytics tools is highly preferred
- comfortable building reports, analyzing ROAS, and making budget decisions from data
Experience managing $2M+ in annual media spend
Experience with Pacvue, Skai, or similar retail media management platforms is considered an asset
Familiarity with Vendor Central, Seller Central, or retail ad platforms
Understanding of trade terms, margin structures, and how media spend fits into a CPG P&L
Self-starter who can operate independently with minimal direction
Bilingual (English/French) an asset

What is the recipe for a great career at FGF?

Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas.

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.

Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

#LI-AC1

#LI-Hybrid

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