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Job Description:
We are seeking a forward-thinking SEO/GEO Marketing Manager to lead our SEO, AEO/GEO, and digital content efforts across global markets. This role goes beyond traditional organic growth strategies to include visibility across platforms ChatGPT, Claude, and Gemini, ensuring Datasite is not just ranked, but referenced, as a trusted leader in M&A workflow technology.
You will be responsible for managing the transition from traditional search to AI driven answer engines. This means you will be optimizing both search engines (Google, Bing, etc.) and AI platforms and conversational platforms. You will be hands-on in enhancing our digital presence through technical SEO, AEO/GEO targeted tactics, LLM content structuring, and direct content creation. This role requires someone who combines analytical rigor, strategic foresight, and strong content skills to help Datasite own the organic demand space.
Responsibilities
- Integrated organic & AI search strategy: Develop and execute a global strategy spanning traditional SEO and Answer Engine Optimization (AEO), with the explicit goal of making Datasite both rank in search engines and citable in AI assistants (ChatGPT, Claude, Gemini, Copilot, Perplexity). Identify high-value niche queries for M&A professionals that may surface in both search and conversational AI interactions.
- Link Building: Lead an Authority & Entity Building program through digital PR, strategic partnerships, link building, and unlinked brand mentions to establish domain authority and solidify Datasite’s semantic association with M&A technology in LLM training sets. Manage backlink profile health, including disavowal of toxic links and competitive link gap analysis.
- Content creation & structuring for LLM recognition: Work with our content team to create and optimize content (web copy, articles, resources, FAQs) that aligns with structured knowledge formats favored by LLMs, such as Q&A formatting, schema markup, and authoritative source content. Ensure content is technically structured to increase likelihood of AI citation.
- Technical SEO & AI readiness: Partner with the Web Development Manager to deploy structured data markup, ensure site crawlers and LLM scrapers can access content effectively, and implement long-term AI readiness improvements (embedding strategy, no-login/public access guidelines where appropriate).
- Keyword, entity & intent mapping: Conduct SEO and entity-based keyword research, mapping key topics, entities, and semantic signal opportunities across both search engines and LLM models.
- Geo-targeted optimization: Lead a localization strategy across priority markets, ensuring localization practices (translations, hreflang, regional content, localized AI prompts) support regional organic growth and LLM relevancy.
- Performance analysis: Track and report on organic search performance, including demand, rankings, CTR, traffic, and LLM visibility metrics (e.g., referenced queries, query fan outs, position in AI response testing). Use tools such as GA4, Search Console, SEMrush, and AI response benchmarking platforms.
- Cross-functional collaboration: Work with content marketers, digital, product marketing, and thought leadership teams to align organic strategies with go-to-market priorities and significant content moments (e.g., Deal Drivers, product releases, expert content).
- Stay ahead of AI trends: Proactively test Datasite visibility within AI assistants (ChatGPT, Gemini, Copilot, Perplexity), tracking improvements and leading experimentation. Educate the marketing team on AEO best practices and evolving AI trends in digital discovery.
Qualifications
- 5+ years of digital marketing experience with deep expertise in SEO and organic growth strategy.
- Proven track record of increasing brand prominence, organic traffic, and conversions for B2B companies (ideally SaaS or technology).
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Strong understanding of entity-based search tactics, Knowledge Graph management, and semantic NLP optimization.
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Experience designing or optimizing content specifically for AI/LLM discoverability or answer engines.
- Analytical skills using GA4, Search Console, and SEO platforms (Ahrefs, SEMrush, etc.).
- Comfort operating in a measurement environment that is still maturing, able to set meaningful KPIs and defend them when complete attribution isn't available.
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Technical understanding of HTML, metadata, and on-page optimization enough to brief developers.
- Highly collaborative, hands-on mindset, capable of juggling strategic planning and execution.
Preferred
- Experience with AEO and visibility strategies in LLM platforms (ChatGPT, Gemini, Copilot, Perplexity).
- Background in M&A, financial technology, or transaction lifecycle content.
- Familiarity with LLM prompt engineering concepts or entity-based UX optimization.
- Understanding of content distribution strategies to feed AI knowledge (e.g., public knowledge graphs, structured publishing, AI indexing enablement).
- Knowledge of CRO and high-intent conversion strategies for organic landing pages.
- Certifications in SEO, analytics, or AI-related marketing methodologies.
This is an Evergreen requisition designed to gather a talent pool for current or future open positions. It is a way for Datasite to build a network of qualified, interested candidates for a specific job function in order to expedite the hiring process when there is a need to fill that type of role. By applying to an Evergreen requisition, you are expressing your interest for a particular job function within Datasite.
Our company is committed to fostering a diverse and inclusive workforce where all individuals are respected and valued. We are an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, disability, protected veteran status, or any other protected characteristic. We encourage applications from candidates of all backgrounds and are dedicated to building teams that reflect the diversity of our communities.
