Can you hook a viewer in under 3 seconds and turn a static photo into a scroll-stopping story?
Do you know the difference between a viral TikTok and a skip—and can you leverage AI tools to animate, enhance, and elevate content that drives real business results?
If mastering the art and science of vertical video is your obsession, your next big opportunity awaits at Digital Shift!
Join us as a Social Media Vertical Video Creator, where you'll be at the forefront of creating thumb-stopping content that elevates our clients' brands across TikTok, Instagram Reels, YouTube Shorts, and Facebook. In this pivotal role, you'll transform raw footage, photos, and creative concepts into compelling 15-30 second videos that don't just get views—they get results.
Your expertise in visual hooks, AI-powered animation, seamless editing, and platform-specific trends will be instrumental in helping home service businesses across North America connect with their audiences in authentic, engaging ways. You'll experiment, iterate, and innovate to discover what makes people stop, watch, and take action.
Step into a role at Digital Shift where your creative vision and technical prowess are essential to our mission of dominating the digital landscape—one vertical video at a time.
Responsibilities
- AI-Powered Content Creation: Leverage AI prompts and animation tools to transform static photos into dynamic vertical videos, bringing still images to life with motion, effects, and compelling narratives.
- Content Creation & Animation: Transform raw video clips, photos, and graphics into engaging vertical content using both traditional editing techniques and cutting-edge AI animation tools.
- Strategic Hook Development: Create and rigorously test visual and written hooks designed to maximize view rates in the critical first 3 seconds, ensuring viewers stop scrolling and stay engaged.
- Multi-Format Video Production: Compile and edit 15-30 second videos optimized for Instagram Reels, TikTok, YouTube Shorts, and Facebook, ensuring each piece aligns with platform best practices and current trends.
- Asset Management: Work with provided materials—video clips, photos, graphics, and brand assets—to craft cohesive, on-brand content that tells compelling stories.
- Caption & Copy Integration: Develop attention-grabbing captions and on-screen text that complement your visual storytelling and enhance message retention.
- Performance Optimization: Analyze video performance metrics to identify what resonates with audiences, continuously refining your approach to improve engagement and conversion rates.
- Collaborative Innovation: Partner with our social media and content teams to align video content with broader marketing strategies and client objectives.
Requirements
- A detail-oriented, creative mindset with exceptional organizational abilities and the capacity to manage multiple projects simultaneously.
- 2-3+ years of hands-on experience in video content creation, with a proven track record of producing engaging short-form content for social media platforms.
- University or College degree in Film Production, Digital Media, Marketing, Communications, or a related field.
- Proficiency with industry-standard video editing tools including CapCut, Adobe Premiere Pro, DaVinci Resolve, or similar platforms.
- Deep understanding of vertical video formats and platform-specific requirements for TikTok, Instagram Reels, YouTube Shorts, and Facebook.
- Knowledge and application of visual storytelling techniques, including hook creation, pacing, transitions, and caption writing that drives engagement.
- Experience working within an agency setting is an asset, demonstrating your ability to manage multiple clients and adapt to diverse brand voices.
- Familiarity with the home services industry (plumbing, HVAC, electrical, roofing, etc.) is an asset, helping you quickly grasp client needs and create relevant content.
This position is primarily remote, and it is important that you are self-motivated, deadline-driven, and able to stay connected and responsive using project management and collaboration tools.
About Digital Shift
Since our founding in 2007, Digital Shift has embraced a distinct approach to digital marketing. We cut through the typical agency nonsense, focusing instead on result-driven teams and fostering strong relationships that drive success. Our team is committed to creating an inclusive environment where diverse voices are not only heard but are also integral to our success. We collaborate to empower home service businesses in Canada and the US by helping them turn online searchers into customers.
Join Us!
Embrace a career where your creativity drives real change, and your well-being is always a priority. At Digital Shift, you'll find a supportive community, dynamic challenges, and ample opportunities to grow both professionally and personally.
Ready to make a real impact?
Apply today and be a part of our growth story at Digital Shift!
