Company Name: Merrithew International
Job Title: Digital Marketing Manager
Reports to: Director of Digital Marketing & E-Commerce
Category: Full time, Hybrid – Permanent
Position Location: Scarborough Ontario, Tapscott Office
Opportunity: This is a backfill role in the organization
Compensation: $80,000.00 - $90,000.00
About Merrithew
Merrithew® is the global leader in mind-body education and equipment. Founded in 1988, the company has trained more than 80,000 instructors and partners worldwide, developed six innovative education programs— STOTT PILATES®, ZENGA®, Total Barre®, Halo® Training, Merrithew Fascial Movement and CORE™ Athletic Conditioning & Performance Training™— and has produced an extensive line of professional and at-home equipment and accessories for personal and professional use.
Join Merrithew in its mission to inspire people worldwide to lead healthier lives through premium education programs and cutting-edge equipment. With a focus on world-class education and industry-leading equipment, Merrithew is dedicated to promoting optimal fitness and wellness for all.
Our Core Values
These are the values that guide our daily actions, decisions, and how we work with one another and our customers:
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Community – Culture of belonging, encourage connections and engagement
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Passion – Be present, enthusiastic, energetic, committed to purpose, inspiring
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Boldness – Act with courage, change the norm, never settle for “just ok”
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Customer-Centric – Our Vision is fulfilled through our Trainers, Partners and end-customers.
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Accountability – Act like owners, own the results
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Innovation – Delivering the best, highest-quality products, programs and services
Position Overview
The Digital Marketing Manager is the primary strategic engine for Merrithew’s global digital growth and Direct-to-Consumer (DTC) ecommerce channels. This role is responsible for architecting and implementing a high-velocity digital marketing plan that drives significant revenue across Merrithew’s web stores and digital properties.
Moving beyond tactical data collection, this role focuses on strategic orchestration to optimize the customer journey, drive immediate ecommerce sales, and scale lead generation. As a high-level individual contributor, you will be accountable for the performance of the full digital funnel, from initial traffic acquisition to ecommerce and lead conversion.
Key Responsibilities:
1. Ecommerce Growth & Campaign Strategy
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Global DTC Strategy:Develop and own the 90-day rolling digital strategy for all business units (Equipment, Education, and Streaming), with a primary focus on profitably growing web store revenue.
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Promotions & Merchandising:Collaborate with retail, commercial, and education stakeholders to develop, publish, and iterate the global ecommerce promotions calendar.
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Funnel Orchestration:Design integrated customer journeys that connect Merrithew’s diverse digital properties, ensuring a seamless flow from traffic acquisition to ecommerce checkout and lead capture.
2. Operational Velocity & Execution
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Drive the Pace:Act as the central project lead for digital campaigns, ensuring cross-functional initiatives move from concept to deployment at a high velocity.
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Strategic Briefing:Translate business objectives into actionable campaign briefs for internal collaborators and external agencies.
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Roadblock Removal:Proactively identify and resolve execution bottlenecks across creative, technical, or content workstreams to maintain momentum.
3. Cross-Functional & Agency Management
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Stakeholder Alignment:Partner with the E-Commerce Specialists, Salesforce Marketing Cloud Administrator, and Revenue Operations to ensure cohesive site merchandising and data-driven targeting.(Note: This role leads through influence and strategy, not direct reporting lines).
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Agency Accountability:Manage external performance marketing (SEO/SEM) vendors, holding them to strict standards for ROI, spend efficiency, and creative innovation.
4. Revenue Accountability & Performance
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Ownership of the Number:Own the monthly targets for DTC ecommerce revenue, Return on Ad Spend (ROAS), and Marketing Qualified Leads (MQLs).
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Proactive Pivoting:Monitor performance in real-time. Do not just report on misses—identify the "why" mid-month and implement tactical changes to secure the goal.
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Attribution & ROI:Utilize GA4, SFMC analytics, and CRM data to provide clear storytelling on how digital investment translates to bottom-line growth.
Qualifications
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Experience:5–7+ years in a digital marketing role with a strong, proven focus on DTC and ecommerce growth, preferably within a global retail or wellness brand.
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Platform Expertise:Strong working knowledge of ecommerce platforms, GA4, and familiarity with marketing automation (e.g., Salesforce Marketing Cloud).
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Strategic Thinking:Deep understanding of how to profitably grow an ecommerce business, manage promotions, and analyze multi-touch attribution.
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Communication:Exceptional presentation skills with the ability to translate complex data into strategic narratives.
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Organizational Skills:Expert at managing multiple high-priority tasks, vendors, and deadlines in a fast-paced environment.
Success Metrics
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Ecommerce Revenue:Total web store sales and digital revenue vs. annual targets.
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Acquisition & Efficiency:Improvement in Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC).
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Lead Volume:MQL generation for the Commercial Sales team.
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Velocity:Mean time from campaign briefing to deployment.
Merrithew may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human review. All final hiring decisions are made by Merrithew’s recruitment team.
Merrithew is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA).
Merrithew is committed to providing a barrier-free access workplace. If you need accommodation at any stage of your application, or want more information on our accommodation policies, please contact us "[email protected]"
Merrithew is proud to be an Equal Opportunity Employer. Our organization respects and follows the letter and spirit of the Ontario Human Rights Code. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other code grounds.
