Harlo Entertainment is a Toronto-based operator, management, and private equity company with experience in the hospitality and entertainment industries. With first-hand insights and perspectives, Harlo Entertainment defines a best-in-class luxury experience and is deeply committed to the highest level of guest satisfaction.
We are a collection of diverse individuals with unique skill sets and subject matter expertise focused on building and scaling ventures. As a member of our team, you will have the opportunity to work across multiple high-profile, growing brands including Kasa Moto, Mimi Chinese, Sunnys Chinese, Linny’s, Parc Ave, Valerie, Roses Social, Shake Shack Canada, and more. Check out our website to learn more: www.harloentertainment.com. We are a people-first culture. We strive to create great outcomes and to establish win-win partnerships through integrity, reliability, inclusivity, and great communication. Our greatest asset is our people, as they are the powerhouses behind our outcomes.
We challenge the status quo. We are disruptors. We are bold in what we do. We are brave, think big, and move swiftly. We don't just acknowledge change; we initiate and embrace it. We always bring our best. We hold ourselves accountable for over-delivering consistently. We take responsibility for the outcome of our work. Done is better than perfect.
We find a way to make it possible. We are in the business of storytelling and remarkable experiences to create moments that matter. We ooze passion and pride in everything we do. We are relentless, driven, and proud. We dig deep; we get our hands dirty. There is no challenge that is too big or too small for our team.
We are seeking a creative and experienced Marketing Coordinator to help oversee the social media for our portfolio. In this role, you will be the voice and face of our brand, responsible for building and nurturing a vibrant and engaged community. Your primary goal will be to create meaningful connections with our customers, both online and offline, to foster brand loyalty and advocacy.
Role Overview:
We are looking for a naturally curious, culturally savvy storyteller and content creator who is eager to roll up their sleeves and help shape one of the most exciting food service brands in the country. As Marketing Coordinator, you'll be a key voice of our brand, responsible for creating scroll-stopping content and building a vibrant, engaged community across our growing footprint.
This is a high-output, hands-on content role on a small, ambitious team. We're looking for a true self-starter who thrives in a fast-paced environment, anticipates what's needed before being asked, and is genuinely excited to go above and beyond to bring big ideas to life. You'll be capturing moments at our venues, in the kitchen, at events, and out in the community, then turning them into content that resonates online. From shooting and editing on the fly to building out a thoughtful content calendar, you'll own how our brand shows up day-to-day.
The ideal candidate is hungry to learn, deeply proactive, and brings a creative, can-do mindset to everything they touch. You're equal parts strategic and scrappy, comfortable jumping behind a camera, juggling multiple workstreams, and partnering closely with our marketing team to ensure every piece of content aligns with Shake Shack's brand values and business objectives.
Key Responsibilities:
- Concept, shoot, and edit original content (photo, video, and graphics) across our social media channels, including TikTok, Instagram, and emerging platforms
- Capture in-the-moment content at Shacks, events, and partner activations, often on the fly and in real time
- Build, manage, and deliver against a social media content calendar that balances brand storytelling, trends, and tentpole moments
- Set and execute social media and communications campaigns that align with broader marketing strategies
- Stay on top of cultural moments, platform trends, and emerging formats, and translate them into smart, on-brand content ideas
- Respond to comments and guest queries in a timely, on-brand manner
- Monitor and report on content performance, feedback, and online reviews, using insights to sharpen what comes next
- Manage and respond to guest hospitality inquiries via email in partnership with the guest hospitality team, delivering warm and timely communication
- Help organize and show up for events that build community and boost brand awareness
- Partner with marketing and cross-functional teams to ensure brand consistency across every touchpoint
- Liaise with cross-functional departments to stay current on company updates and changes
- Build relationships with our audience, potential guests, industry professionals, influencers, and media partners
Skills and Qualifications:
- 2+ years of experience at a similarly sized, fast-paced business
- Proven experience creating content for social media, ideally within lifestyle, food, or consumer brands
- Strong content creation skills across photography, video, and editing (CapCut, Premiere, Final Cut, or similar), with a portfolio or content samples to share
- A sharp eye for design, aesthetics, and visual storytelling, with the ability to create a cohesive look and feel
- A self-starter mindset with a track record of taking initiative, owning outcomes, and going the extra mile
- Experience launching community initiatives (e.g., building an online forum, launching an ambassador program, creating an event series, or writing an email newsletter)
- Ability to identify and track relevant content and community metrics
- Excellent written and verbal communication skills
- Proficiency in digital marketing tools and analytics platforms, including Canva, Adobe (Photoshop, Illustrator), Sprout Social, and Klaviyo
- Strong attention to detail and the ability to juggle multiple priorities at once
- Strong relationship-building and customer service skills
- Degree in Marketing, Communications, or a related field
- Bonus: Graphic design, motion graphics, or web design skills
What we offer:
- Competitive compensation, including comprehensive benefits, spending account and professional development program.
- Opportunity to develop skills and gain experience in multiple disciplines in a fast-paced environment.
- Dynamic and fun office culture with colleagues who share the same core values.
- Exclusive perks from our portfolio companies, including restaurants and fitness studios.
Harlo Entertainment is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military, and veteran status.
