About the Role
We are looking for a Digital Marketing Analyst to help improve our online visibility, measure digital performance, and strengthen our market position across search engines, social media, review platforms, tourism channels, partner websites, and AI-powered discovery tools.
This role is ideal for someone who enjoys both marketing and data. The successful candidate will help us understand how customers find us, how we compare to competitors, what digital activities are working, and where we can improve.
The role will also include tracking how the business appears in AI tools such as ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, and other answer-based platforms. The goal is to ensure the business is described accurately, appears in relevant recommendations, and is supported by clear, credible online content.
Key Responsibilities
The Digital Marketing Analyst may assist with:
- Tracking website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, Rank Math, Yoast, or similar platforms.
- Monitoring SEO performance, including keyword rankings, search impressions, click-through rates, indexed pages, backlinks, and local search visibility.
- Analyzing how the business ranks for important search terms.
- Comparing online visibility, pricing, reviews, messaging, and positioning against key competitors.
- Reviewing social media performance, including reach, engagement, follower growth, clicks, shares, comments, and conversion-related activity.
- Monitoring Google Business Profile, TripAdvisor, tourism listings, partner websites, review platforms, and other online channels.
- Analyzing customer reviews and online feedback to identify common themes, strengths, pain points, and competitive advantages.
- Preparing simple dashboards and reports that summarize marketing performance, trends, and recommended actions.
- Tracking campaign performance for promotions, partnerships, email marketing, social media posts, blog articles, and landing pages.
- Recommending improvements to website content, FAQs, blog posts, landing pages, business profiles, partner listings, backlinks, and directory listings.
- Creating or refining marketing content where needed, using data and customer insights to guide priorities.
AI/LLM Visibility Responsibilities
A growing part of this role will be understanding how the business appears in AI-powered search and answer tools. This may include:
- Testing common customer prompts in ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, and similar tools.
- Tracking whether the business appears in AI-generated recommendations.
- Analyzing how accurately AI platforms describe the company, competitors, services, strengths, and market position.
- Identifying missing, outdated, or inaccurate information in AI-generated answers.
- Reviewing which third-party sources, reviews, directories, backlinks, tourism listings, and partner websites may influence AI-generated results.
- Recommending content updates that make the business easier for AI tools and search engines to understand.
- Tracking AI visibility and positioning over time.
Analytics and Reporting
The successful candidate may help prepare clear, practical and action-oriented reports covering:
- Website traffic trends, organic search performance, keyword changes, and local SEO visibility.
- Google Business Profile performance, review volume, ratings, and sentiment themes.
- Social media reach and engagement, referral traffic, backlink growth, and content performance.
- Competitor visibility and positioning.
- AI/LLM visibility tracking, prompt testing results, and AI-generated business descriptions.
- Campaign performance, return on effort, and recommended next steps to improve visibility, trust, and bookings.
Preferred Skills
The ideal candidate will have experience or interest in some of the following:
- Digital marketing analytics, SEO, local SEO, keyword research, and website content optimization.
- Google Analytics, Google Search Console, Google Business Profile, SEMrush, Ahrefs, Moz, Rank Math, Yoast, or similar tools.
- Social media analytics, platform reporting, and content performance measurement.
- Competitor research, market positioning analysis, and review/reputation analysis.
- Basic dashboard creation using Excel, Google Sheets, Looker Studio, Canva, or similar tools.
- AI tools such as ChatGPT, Gemini, Claude, Perplexity, and Google AI tools.
- AI-powered search, answer-engine optimization, and LLM visibility.
- Social media platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts.
Ideal Candidate
The ideal candidate is curious, analytical, detail-oriented, and comfortable turning data into useful recommendations. They should enjoy looking at numbers, spotting patterns, comparing competitors, testing search and AI prompts, and explaining results in plain language.
They do not need to be an expert in every marketing platform, but they should be interested in how SEO, social media, reviews, local search, content, partnerships, and AI-powered discovery work together to shape market positioning.
Qualifications
Preferred qualifications include:
- Current studies or experience in marketing, business, analytics, communications, digital media, tourism, public relations, data analysis, or a related field.
- Strong analytical, research, writing, and communication skills.
- Ability to interpret marketing metrics and explain insights clearly.
- Interest in SEO, social media, market positioning, AI-powered search, and LLM visibility.
- Comfort working with spreadsheets, dashboards, reports, and digital marketing tools.
- Attention to detail, accuracy, and ability to work independently while communicating progress clearly.
Example Projects
Potential projects may include:
- Creating a digital marketing performance dashboard.
- Comparing the company’s online positioning against other Calgary rafting operators.
- Reviewing top-performing search terms and identifying content gaps.
- Tracking Google Business Profile performance during the summer season.
- Analyzing customer reviews to identify the strongest marketing proof points.
- Reviewing competitor pricing, reviews, messaging, and online visibility.
- Identifying backlink and partner visibility opportunities.
- Reporting on social media reach, engagement, and conversion potential.
- Testing how the business appears in ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.
- Creating a prompt-testing framework and monthly AI visibility scorecard.
- Recommending content updates based on keyword data, competitor gaps, customer questions, and AI positioning findings.
Pay: $18.00 per hour
Benefits:
- Flexible schedule
- Work from home
Application question(s):
- Applicants must be current post-secondary students who were enrolled in the winter/spring 2026 term and will be continuing their studies in fall 2026.
Work Location: Hybrid remote in Calgary, AB T2N 1N9
