The Sales Agronomist is responsible for expanding A1 Agronomy’s producer network, promoting precision agriculture services, and strengthening long-term client relationships. This is a field-first role, spending the majority of the time visiting producers, building relationships across the territory, and actively engaging with the agricultural community. This role connects growers with A1’s agronomic programs, including SWAT MAPS, variable-rate planning, mapping services, and seasonal agronomy offerings. The Sales Agronomist works closely with agronomy and operations teams to ensure producers receive exceptional service, clear information, and aligned expectations.
How you think and show up for your work.
Client-Centred: Approaches every interaction with producers from a place of service, trust, and integrity, understanding that the producer’s success defines A1’s success.-
Growth-Oriented: Seeks to expand agronomic knowledge continuously, learn from field data, and integrate innovations in precision agriculture.
-
Accountable: Takes full ownership of assigned tasks, consistently meets commitments, and demonstrates reliability across seasons.
-
Collaborative: Works effectively with internal teams, clients, and external partners to ensure seamless coordination and exceptional outcomes.
-
Resilient: Maintains a calm, professional presence during peak agricultural seasons, adapting to shifting priorities with composure and efficiency.
-
Ethical and Professional: Upholds A1’s reputation through honesty, discretion, and high personal and professional standards.
-
Positive Leadership: Acts as a role model for seasonal and junior staff, fostering teamwork, open communication, and mutual respect.
What you know and can do well.
Sales Strategy and Business Development
Lead Generation: Identifies prospective growers, builds outreach lists, conducts introductory conversations, and evaluates fit for A1 services.-
Sales Planning: Supports the development of seasonal and annual sales strategies, including program goals and territory priorities.
-
Precision Agriculture Promotion: Clearly explains SWAT MAPS, ADMS, variable-rate fertilizer planning, mapping, and agronomy programs to producers.
-
Pipeline Management: Tracks meetings, opportunities, follow-ups, and conversion progress through A1’s internal systems.
-
Proposal Preparation: Creates clear program summaries and pricing information that reflect agronomy and operations capacity.
Client Relationship Management
Relationship Building: Cultivates strong, trust-based relationships with growers through consistent communication and reliable support.-
Field Visits: Conducts regular on-farm visits to understand grower needs and build meaningful engagement.
-
Service Alignment: Ensures clients fully understand service steps, timelines, costs, and deliverables.
-
Retention Support: Addresses challenges early and collaborates with agronomists to ensure an excellent client experience.
-
Client Onboarding: Supports the seamless transition from initial interest to agronomy-led service delivery.
Agronomy Knowledge and Technical Understanding
Precision Agriculture Understanding: Develops a strong working knowledge of SWAT MAPS, ADMS, variable-rate technology, and mapping processes to support confident sales conversations.-
Agronomy Program Familiarity: Understands soil sampling, scouting, crop assessments, and fertility planning workflows delivered by agronomists.
-
Program Value Communication: Translates technical agronomy topics into clear, accessible messages for growers.
-
Service Coordination: Works with agronomy teams to ensure accurate scheduling, prioritization, and expectations for each client.
Coordination and Cross-Functional Alignment
Internal Collaboration: Partners closely with agronomists and operations staff to communicate client commitments and service needs.-
Information Management: Provides detailed and accurate notes, summaries, and updates to support efficient workflows.
-
Seasonal Planning: Helps communicate upcoming program timelines, sampling windows, mapping schedules, and deliverable expectations to growers.
-
Administrative Support: Maintains accurate documentation, prepares summaries, and supports coordination across sites.
Community Engagement and Brand Representation
Industry Representation: Represents A1 Agronomy at producer meetings, community events, conferences, and field days.-
Networking: Builds strong relationships with vendors, partners, and local agricultural groups.
-
Brand Stewardship: Ensures that communication, appearance, and conduct consistently reflect A1’s professionalism and values.
-
Public Education: Shares knowledge about precision agriculture and A1’s agronomic offerings to strengthen community understanding.
Client Growth: Increased number of producers participating in A1’s agronomy and SWAT MAPS programs.-
Conversion Rates: Strong conversion from initial contact to signed service agreements.
-
Client Retention: High levels of satisfaction and return engagement from existing clients.
-
Documentation Accuracy: Clear, complete, and timely updates to internal systems and client records.
-
Collaboration Quality: Strong coordination with agronomy and operations teams, resulting in seamless service delivery.
-
Field Presence: Regular and productive client visits that advance relationships and opportunities.
-
Brand Impact: Positive representation of A1 Agronomy across community and industry settings.
The systems, tools, and technologies you use to deliver results.
Client Relationship Tools:
- CRM systems
-
Communication logs
-
Client history records
-
Internal sales tracking tools.
Precision Agriculture Tools (preferred)
-
EM38/EM sensor units (Soil electrical conductivity mapping)
-
RTK GPS systems used in SWAT Map development
-
GPS scouting systems (iPads with GIS apps or equivalent)
-
Variable Rate mapping software (AgLeader, SMS, or similar)
Data Management
- Microsoft Excel (recording and analyzing data)
-
SWAT RECORDS app for crop planning and agronomy documentation
Communication & Operations
- Microsoft Office Suite (Microsoft 365)
-
Slack (instant messaging and collaboration)
-
Asana (task and workflow management)
-
PDF editors
-
Shared drives and cloud storage tools
Other Equipment & Operations
-
Use of ATVs/quads and trucks for field access
-
Basic understanding of equipment safety, maintenance logs, and troubleshooting
-
Comfort spending time in the field when required, especially during peak season
Experience: Previous experience in Agricultural sales, Agronomy support, farm service, or a client-facing agricultural role. Exposure to seasonal farm operations strengthens readiness for this role.-
Self-Direction: Demonstrates the ability to manage an independent, field-based schedule and maintain accountability without daily in-office supervision.
-
Education: A degree or diploma in Agriculture, Agronomy, Agribusiness, Agricultural technology, or a related field is preferred.
-
Skills: Strong communication skills with the ability to build strong relationships and work closely with a collaborative team. Demonstrates curiosity, coachability, and a desire to build technical and professional capability.
-
Other Requirements: Valid driver’s license required. Ability to travel between field locations, offices, and client sites as needed. Able to represent A1 Agronomy professionally with internal teams, growers, and partners
-
Primarily field-based role with the majority of time spent visiting producers and working across the territory in and around Melita.
-
Office presence is occasional, typically one to two days per week or partial mornings.
-
Regular travel to client operations and community events.
-
Comfort working independently and managing a self-directed schedule while meeting clear performance expectations.
-
Hours fluctuate depending on weather and agricultural seasons.
-
Increased activity and flexibility required during peak seasonal periods.
