Title: Director, Promotions & Loyalty
Department: Revenue Optimization
Location: 6300 Steeles Ave. West, Woodbridge
Position Summary:
407 ETR is seeking a strategic, data-driven Director of Promotions & Loyalty to lead promotions, loyalty, and customer lifecycle marketing across one of north America’s most sophisticated toll highways.
This role leads a high-performing promotions, loyalty and MarTech team, with accountability for driving revenue growth, customer value, and efficient network utilization through promotions, loyalty, and lifecycle optimization. The successful candidate will leverage analytical rigour, CRM, and marketing technology to build scalable growth strategies that deliver measurable impact and long-term customer value
Duties & Responsibilities:
Promotions and Loyalty Leadership
Lead integrated, growth strategies leveraging promotions and loyalty, across the customer lifecycle, including acquisition, usage, retention, and long-term value creation
Design and oversee personalized, data-driven lifecycle programs, leveraging segmentation, trigger-based journeys, and behavioural insights to influence customer usage and growth
Own a rigorous test-and-learn agenda across promotions, loyalty, and lifecycle journeys, driving continuous optimization through experimentation, measurement, and rapid iteration
Advance promotions and loyalty to maximize customer engagement and long-term value, ensuring a cohesive and integrated approach across promotions and lifecycle initiatives
Identify and unlock incremental growth and efficiency opportunities by optimizing digital channels, marketing technology, and campaign decisioning frameworks
Operate at scale across a large, diverse customer base, balancing growth objectives in a dynamic, real-world operating environment
Insights & Performance Optimization
Oversee performance analytics, forecasting, and reporting to surface trends, optimize initiatives, and inform strategic decision-making
Translate complex data into clear, actionable insights and decision frameworks for senior leadership influencing enterprise growth and customer strategy
Capability Development
Define, build, and scale marketing capabilities including personalization, automated decisioning, and lifecycle orchestration while shaping the operating model, governance, and ways of working needed to sustain growth at scale
Stay ahead of emerging trends and best practices in leveraging promotions and loyalty, and customer experience
Leadership & Collaboration
Lead, mentor, and develop a promotions and loyalty team across promotions, loyalty, and lifecycle strategy
Establish clear growth principles and metrics to align teams, guide decision-making, and scale impact consistently across initiatives
Act as a trusted advisor to senior leadership, shaping enterprise growth and customer strategy
Partner across Team 407 ETR to align priorities, manage dependencies, and deliver integrated, customer-centric outcomes
Champion a data-driven, customer-focused culture grounded in accountability, innovation, and continuous improvement
Qualifications:
10+ years of senior-level experience in data-driven marketing, customer lifecycle, or related roles
Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred
Proven track record of owning strategy and delivering profitable revenue and customer growth outcomes
Strong CRM expertise (Salesforce), including journey orchestration, personalization, and campaign automation
Experience leading high-performing, cross-functional teams
Exceptional strategic thinking, executive communication, and influence skills
Key Competencies
Enterprise strategic thinking and commercial acumen
Advanced, data-driven decision-making
Customer-centric, outcome-focused mindset
People leadership and talent development
Cross-functional influence and collaboration
Experience leading in complex, ambiguous environments where customer outcomes, business performance, and operational constraints intersect
Success Measures
Sustained revenue growth and efficient network utilization driven by promotion and loyalty optimization
Demonstrated innovation in promotions and loyalty that improves customer value and long-term sustainability
Increased digital conversion, engagement, and lifecycle performance
Strong team performance, development, and employee engagement
We are actively seeking to fill this role as it is a current vacancy.
About 407 ETR
Highway 407 ETR is an all-electronic open-access toll highway located in the Greater Toronto Area in Ontario, Canada. The highway spans 108 kilometres from Burlington in the west to Pickering in the east.
407 International Inc. is the sole shareholder of 407 ETR and is owned by:
Cintra Global S.E., a subsidiary of Ferrovial S.A. (48.29%)
Canada Pension Plan Investment Board (CPP Investments) and other institutional investors with non-controlling interests (44.20%)
Public Sector Pension Investment Board (PSP Investments) (7.51%)
Learn more at 407etr.com
Note: At 407 ETR, we are committed to fostering a diverse, equitable, and inclusive work environment. We value the unique perspectives and backgrounds of all individuals, and we firmly believe that our individual differences make us stronger as a whole.
Our commitment to inclusion extends beyond recruitment and encompasses an inclusive workplace culture through raising awareness, ongoing training, and encouraging feedback. We aim to create a safe and supportive environment where all employees can thrive.
Accommodation for disabilities or other grounds protected by human rights legislation are available upon request for candidates taking part in all aspects of the employment selection process.
