B2B Bicycle & E-Bike Wholesale Sales Representative
Company: Rover Bike Shop
Territory: British Columbia
Employment Type: Full-time
Work Arrangement: Hybrid role combining remote sales, dealer visits, regional travel, and occasional in-store work
Compensation: Competitive base salary plus commission and performance incentives, based on experience
About Rover Bike Shop
Rover Bike Shop is a growing British Columbia bicycle and e-bike retailer, service provider, rental operator, and wholesale distributor. We supply new and refurbished bicycles, e-bikes, accessories, parts, and cycling solutions to retail customers, independent dealers, commercial operators, hospitality partners, and tourism businesses.
As we expand our wholesale operations, we are seeking an experienced Senior B2B Bicycle & E-Bike Wholesale Sales Representative to grow our dealer network, develop new commercial accounts, and strengthen Rover’s presence throughout British Columbia.
This is a business-development-focused position for an established bicycle-industry sales professional. The ideal candidate has at least five years of relevant industry experience, understands how independent bicycle dealers operate, and has a proven ability to develop new accounts and generate sustainable wholesale revenue.
Position Overview
The Senior Wholesale Sales Representative will be responsible for identifying, qualifying, and developing new dealer and commercial accounts across British Columbia.
The primary focus of the position is new business development. You will prospect for qualified opportunities, conduct outbound sales activity, visit dealers, present products, prepare proposals, negotiate orders, and build long-term customer relationships.
You will also help shape Rover’s wholesale strategy by providing market feedback, identifying product opportunities, monitoring competitive activity, and supporting the development of dealer programs that encourage repeat business.
This position requires someone who is self-directed, commercially minded, highly organized, and comfortable being accountable for measurable sales results.
Key ResponsibilitiesNew Business Development
- Identify and pursue new wholesale opportunities throughout British Columbia
- Develop relationships with independent bike shops, sporting goods retailers, rental operators, tourism businesses, resorts, hotels, and other qualified commercial partners
- Build and maintain a consistent pipeline of prospective dealers and B2B customers
- Conduct outbound sales calls, targeted email outreach, dealer visits, product demonstrations, and follow-up activity
- Secure meetings with owners, buyers, managers, and other key decision-makers
- Open new dealer accounts and develop them into long-term, repeat customers
Wholesale Sales and Account Management
- Present Rover’s bicycles, e-bikes, refurbished products, accessories, parts, fleet solutions, and dealer programs
- Assess each customer’s business model, market, inventory needs, and target customer
- Recommend appropriate products, pricing structures, order quantities, and sales programs
- Prepare quotations, wholesale proposals, order forms, and dealer agreements
- Negotiate pricing and commercial terms within approved company guidelines
- Maintain regular contact with active accounts to support reorders and identify additional sales opportunities
- Assist with dealer onboarding, product education, warranty communication, and after-sales support
- Represent Rover professionally and build relationships based on trust, responsiveness, and long-term value
Sales Planning and Reporting
- Maintain accurate records of prospects, opportunities, conversations, quotations, follow-up dates, and account activity
- Use the company’s CRM or task-management system to manage the sales pipeline
- Provide weekly pipeline reports, sales forecasts, activity summaries, and account-development updates
- Track progress toward monthly, quarterly, and annual wholesale revenue targets
- Identify stalled opportunities and take responsibility for moving them forward
- Work closely with management to establish territory plans and priority account lists
Internal Coordination
- Coordinate with inventory, logistics, service, and management teams to confirm product availability and delivery timelines
- Communicate dealer requirements clearly to the appropriate internal departments
- Help ensure that orders, product information, pricing, and delivery expectations are accurate
- Provide feedback regarding dealer demand, product performance, warranty concerns, and market opportunities
- Support product launches, seasonal wholesale campaigns, dealer events, demonstrations, and trade shows
Required Qualifications
- Minimum five years of relevant experience in bicycle-industry sales, wholesale distribution, dealer development, or B2B account management
- Proven experience selling bicycles, e-bikes, cycling accessories, components, or related outdoor recreation products
- Demonstrated ability to develop new business through outbound prospecting and relationship building
- Strong understanding of independent bicycle dealers and the factors that influence their purchasing decisions
- Working knowledge of bicycles, e-bikes, components, accessories, warranties, and common dealer requirements
- Experience preparing quotations, negotiating orders, and managing wholesale accounts
- Ability to communicate confidently with business owners, buyers, managers, technicians, and commercial operators
- Strong presentation, negotiation, organization, and follow-up skills
- Ability to manage a territory and sales pipeline with limited day-to-day supervision
- Comfortable working toward clearly defined activity, account-development, and revenue targets
- Strong written and verbal communication skills
- Proficiency with email, spreadsheets, online catalogues, CRM platforms, and sales-management tools
- Valid driver’s licence, reliable transportation, and the ability to travel throughout British Columbia
Preferred Qualifications
- Previous experience working for a bicycle manufacturer, distributor, supplier, dealer network, or multi-location retailer
- Established relationships with bicycle dealers or sporting goods retailers in British Columbia
- Experience selling e-bikes, refurbished bicycles, accessories, fleet programs, or commercial cycling solutions
- Strong understanding of wholesale pricing, dealer margins, minimum order quantities, freight, warranties, and inventory planning
- Technical bicycle knowledge or previous bike shop experience
- Experience using Lightspeed, Shopify, HubSpot, Monday.com, or similar platforms
- Experience attending trade shows, dealer events, product demonstrations, or industry conferences
What Success Looks LikeDuring the First 90 Days
The successful candidate will be expected to:
- Develop a strong understanding of Rover’s products, pricing, dealer programs, and wholesale processes
- Build a qualified list of prospective dealer and commercial accounts
- Establish a disciplined outbound sales and follow-up routine
- Begin conducting dealer meetings, product presentations, and territory visits
- Generate qualified quotations and wholesale opportunities
- Open new accounts and establish a measurable sales pipeline
- Maintain accurate and consistent reporting for the management team
Long-Term Performance Measures
Success in this role will be evaluated based on:
- New qualified wholesale accounts opened
- Wholesale revenue and gross margin generated
- Growth and quality of the sales pipeline
- Dealer retention and reorder volume
- Consistency of outbound sales activity and follow-up
- Accuracy of sales forecasts and account reporting
- Development of strategic dealer and commercial relationships
- Expansion of Rover’s wholesale presence throughout British Columbia
Compensation and Benefits
Rover Bike Shop offers a performance-based compensation package designed to reward both new account development and long-term wholesale growth.
The package may include:
- Competitive base salary based on relevant experience
- Commission on eligible wholesale sales
- Performance incentives tied to new accounts, revenue, and territory growth
- Approved mileage or travel reimbursement
- Employee pricing on bicycles, e-bikes, parts, and accessories
- Product training and ongoing industry education
- Opportunities to attend dealer events, trade shows, and product demonstrations
- Potential advancement into senior territory management, wholesale leadership, or national sales responsibilities
Schedule and Travel
This is a full-time position serving dealers and commercial customers across British Columbia.
The role will include a combination of:
- Remote prospecting and account management
- Telephone and email sales
- In-person dealer visits
- Regional territory travel
- Product presentations and demonstrations
- Occasional in-store work
- Industry events and trade shows
Some evening or weekend availability may be required for dealer events, demonstrations, trade shows, or other sales opportunities.
The Candidate We Are Looking For
We are looking for an experienced sales professional who understands that wholesale growth requires consistency, credibility, and disciplined follow-up.
The successful candidate will not wait for leads to arrive. They will actively identify opportunities, initiate conversations, secure meetings, and take ownership of moving accounts through the sales process.
They will be able to balance new business development with professional account management and will understand the importance of building profitable, long-term dealer relationships rather than focusing exclusively on one-time orders.
This role is particularly well suited for someone who:
- Already understands the bicycle and e-bike industry
- Enjoys building relationships with independent business owners
- Is comfortable with outbound prospecting and regional travel
- Takes responsibility for results
- Works effectively without constant supervision
- Understands the importance of accurate reporting and follow-up
- Wants to play a meaningful role in building a growing wholesale division
How to Apply
Please submit your resume and a brief cover letter outlining:
- Your bicycle-industry experience
- Your previous wholesale or B2B sales experience
- The products and brands you have represented
- The types of dealers or commercial accounts you have managed
- Your experience developing new business
- Any existing relationships you have within the British Columbia bicycle industry
- The territories you have previously managed
- The sales targets or revenue responsibilities you have held
- Your availability to travel throughout British Columbia
Only candidates with relevant bicycle-industry or closely related wholesale sales experience will be considered.
Pay: From $65,000.00 per year
Benefits:
- Casual dress
- Flexible schedule
- Mileage reimbursement
- Paid time off
- Profit sharing
- Store discount
- Work from home
Experience:
- B2B sales: 3 years (required)
Work Location: On the road
