About Us
barBURRITO is one of Canada’s leading fast-casual restaurant chains, with 400+ locations across the country, specializing in fresh, customizable burritos, tacos, and bowls made from high-quality ingredients. Since our beginnings, we’ve been passionate about delivering a fast, convenient dining experience without compromising on flavour or quality. Our focus on great food, exceptional customer service, and operational excellence has fueled our rapid and continued growth across Canada.
Location: North York | Hybrid / On-the-Road
Travel: Frequent travel throughout Ontario, with occasional travel across Canada and the USA
Salary: Starting at $80,000, willing to pay more for the right candidate
Requirements: Valid driver's licence and access to a reliable vehicle
About the Role
We're looking for a Senior Social Media Content Creator to help shape how barBURRITO shows up online.
This is a highly hands-on role for someone who can take content from idea to execution. You'll develop concepts, shoot and edit short-form content, manage our social community, work with creators and production partners, and use performance insights to guide what we do next.
You'll regularly travel to barBURRITO restaurants across Ontario, with occasional travel across Canada and the USA, to capture content. One day you might be filming a TikTok in-store, and the next you could be working alongside a videographer or food stylist on a national campaign.
A portfolio or link to relevant social content is required with your application.
What You'll Do Social Media & Brand Voice
- Evolve barBURRITO's voice and personality across social platforms.
- Develop social strategies and content calendars that grow awareness, engagement and community.
- Stay ahead of trends, internet culture and emerging formats, and know which ones make sense for the brand.
- Own and evolve the brand voice across social channels, exploring its depth, understanding its nuances, and ensuring every piece of content and community interaction feels authentic, consistent, and unmistakably on-brand.
Content Creation
- Concept, shoot, edit and produce short-form content for TikTok, Instagram and other social platforms.
- Create original concepts, recurring series, relatable skits and trend-driven content.
- Travel to restaurants across Canada and the USA to capture content with teams, customers, franchise partners and creators.
- Work with videographers, photographers, food stylists and other creative partners on larger shoots and campaigns.
Influencers & Creators
- Identify and build relationships with influencers and creators who align with the brand.
- Develop creator briefs and manage activations from outreach through execution.
- Track performance and identify creators and partnerships worth developing further.
National Campaigns
- Partner with the marketing team on national campaigns, promotions and product launches.
- Develop social-first ideas and content plans that bring larger campaigns to life online.
- Collaborate with internal teams, agencies and production partners to execute content.
Analytics & Optimization
- Monitor social performance across views, reach, engagement, shares, saves and follower growth.
- Report on performance and identify why certain content is working.
- Turn insights into recommendations and continuously test new concepts, formats and approaches.
What We're Looking For
- 5+ years of experience in social media, content creation, digital marketing or a related role.
- A strong portfolio of social-first content, particularly short-form video.
- Strong knowledge of TikTok, Instagram, social trends and internet culture.
- Hands-on experience filming, editing and producing content.
- Strong creative instincts, copywriting skills and understanding of brand voice.
- Experience with community management and influencer or creator partnerships.
- Experience directing shoots and working with creative or production partners.
- Strong organizational and project management skills.
- Comfortable using social analytics to inform creative decisions.
- Valid driver's licence and access to a reliable vehicle.
- Willing and able to travel frequently throughout Canada and the USA.
Food, restaurant, QSR, retail, lifestyle or consumer brand experience is an asset, but not required.
You'll Stand Out If You
- Have created social content that significantly overperformed or went viral.
- Have a natural on-camera presence and aren't afraid to put yourself into the content.
- Can spot a trend early and know how to make it work for a brand.
- Understand the difference between an ad and content people actually want to watch.
- Have a great sense of humour and aren't afraid to pitch an unexpected idea.
- Can balance strong creative instincts with business objectives.
Compensation & Benefits
- Salary: Starting at $80,000, willing to pay more for the right candidate
- Benefits package
- Paid vacation
- 5 paid sick days
- Collaborative, entrepreneurial and fast-paced work environment
- Opportunity to make a meaningful impact within one of Canada's growing QSR brands
This posting is for an existing vacancy.
Hiring Transparency & AI Disclosure
Every application is reviewed by a member of our team. AI-supported tools may be used to help organize application information, but they do not select, rank or shortlist candidates.
Equal Opportunity & Accessibility
barBURRITO is an equal opportunity employer committed to creating an inclusive and accessible workplace. We comply with the Ontario Human Rights Code, the Employment Standards Act, and the Accessibility for Ontarians with Disabilities Act (AODA).
Accommodation is available throughout the recruitment process upon request.
Pay: From $80,000.00 per year
Application question(s):
- Did you make sure to link your portfolio to your resume? Only resumes with portfolios will be considered.
- Do you have reliable access to a car as well as a valid drivers license?
- Are you comfortable with frequent travel across the GTA to visit stores, shoots, and attend store openings?
- Briefly tell me about your experience creating social media content for a restaurant, QSR or your experience shooting food.
- What is something unique YOU would bring to barBURRITO?
Work Location: On the road
