Junior Area Sales Manager
** YOU MUST HAE RETIREMENT HOME/SENIOR LIVING EXPERIENCE to be qualified for this role.
Fieldgate Retirement Living is seeking a compassionate, relationship-driven Junior Area Sales Manager to support the continued growth and success of our retirement communities. This role is ideal for a motivated professional who not only excels in a dynamic, goal-oriented environment, but also finds genuine purpose in helping seniors and their families navigate one of life’s most meaningful transitions.
At Fieldgate, we believe that senior living is about more than just occupancy it’s about creating welcoming communities where residents feel valued, supported, and truly at home. The Junior Area Sales Manager will play an important role in sharing that vision, building trust with prospective residents, teams, and fostering connections that reflect our commitment to dignity, respect, and quality of life.
Reporting to the Regional Director of Sales & Marketing, this position will contribute to the success of multiple communities by blending thoughtful relationship-building, strategic insight, and hands-on collaboration with on-site teams. Through a balance of data-informed decision-making and heartfelt engagement, the Junior Area Sales Manager will help enhance the resident experience, strengthen community presence, and support sustainable growth across the portfolio.
Key Responsibilities
Sales Performance & Revenue Growth
- Drive occupancy and revenue performance across assigned communities by executing strategic sales initiatives and achieving defined targets.
- Analyze lead metrics, conversion ratios, and sales funnel performance to identify opportunities and implement corrective actions.
- Leverage CRM data to monitor sales activity, pipeline health, and forecasting accuracy, ensuring consistent reporting and accountability.
Marketing & Business Development
- Support, develop and execute integrated marketing and outreach strategies that increase brand awareness and lead generation.
- Identify local market trends, competitor positioning, and demographic opportunities to inform targeted campaigns and community positioning.
- Build, grow, and manage a strong network of referral sources and strategic partnerships within healthcare, community organizations, and local influencers.
- Support and execute high-impact events, tours, and promotional initiatives designed to convert prospects into residents.
Coaching, Training & Team Development
- Provide ongoing coaching, mentorship, and performance management to community Sales Consultants to enhance closing effectiveness and consistency.
- Support onboarding and training of new sales team members, ensuring alignment with company sales processes and standards.
- Foster a high-performance sales culture rooted in accountability, collaboration, and continuous improvement.
Operational Alignment & Sales Execution
- Collaborate with General Managers and operational leaders to align sales strategies with resident experience and service delivery.
- Provide hands-on sales support within communities as needed, including lead follow-up, tours, and closing support.
- Develop and execute community-specific business development plans to drive sustained occupancy growth.
Qualifications
- Minimum 5 years of progressive sales experience within retirement living, senior housing, or a related industry.
- Demonstrated success in achieving and exceeding sales targets, with strong knowledge of consultative selling and relationship management.
- Proven ability to coach, mentor, and influence sales teams to improve performance.
- Strong analytical skills with experience using CRM systems and sales reporting tools.
- Excellent communication, presentation, and interpersonal skills.
- Highly organized with the ability to manage multiple priorities in a results-driven environment.
- Experience in community outreach, networking, and partnership development is essential.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
- Passion for enhancing the lives of seniors through quality service and meaningful engagement.
Compensation
$70,000 annually + performance-based bonus
Position Summary
This is a high-impact role for a motivated sales leader looking to grow within a dynamic organization. The Junior Area Sales Manager will be instrumental in driving occupancy, strengthening market presence, and building high-performing sales teams across the Fieldgate Retirement Living portfolio.
Pay: From $70,000.00 per year
Benefits:
- Company events
- Dental care
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- Vision care
Work Location: In person
