Why this role exists
We're building the platform for custom packaging — the system brands use to design and manufacture structurally complex packaging: rigid boxes, magnetic closures, premium finishes. Our customers make beautiful physical things, and they judge everything the way their customers judge them: on sight, in seconds. We hold ourselves to an exacting visual standard — the level set by companies like Stripe, Linear, and Apple, where every surface communicates quality before a single word is read.
This role exists to carry that standard. We're hiring for mastery of graphics and interface art — the person every pixel answers to. Graphics, interface visuals, typography, color, spacing, imagery, iconography, motion: if it can be seen, it's yours.
There's a commercial edge to this too: our landing pages are a primary engine of traffic and revenue. Visual quality on those pages isn't decoration — it's trust, and trust converts. Your craft has a direct revenue line.
About PakFactory
PakFactory is a custom packaging platform headquartered in Markham, Ontario, serving brands across North America. Our moat is structural complexity — the packaging most suppliers can't engineer and most platforms can't quote. We're transitioning from a design-led service business into a platform economy model: a cloud-based system connecting brands directly with a vetted global manufacturing network.
Packaging is a visual industry. Our customers are brand builders — people whose living depends on how things look. That's why this role matters more here than at most B2B companies.
The mandate
- Own the visual identity — You define what PakFactory looks like — a visual language with a real point of view, applied consistently across the website, landing pages, product UI surfaces, and marketing. Not a logo refresh; a standard.
- Make the revenue surface beautiful — Landing pages drive our traffic and revenue, and their visual quality is your responsibility. You design pages that look like a company brands can trust with their most premium products — built as repeatable templates in our CMS (Sanity), so hundreds of pages inherit the craft.
- Art-direct everything visual — Photography direction, packaging renders, iconography, illustration, graphics for campaigns and social. You decide what imagery we use, how it's treated, and what never ships.
- Elevate the work around you — You are the visual conscience of the company. Through collaboration, critique, and polished final surfaces, you raise the visual quality of everything the team ships — design, marketing, and product alike.
- Build the visual standards — Codify your taste into a visual system — type scale, color, spacing, component styling, imagery rules — so quality survives even when you're not in the room.
What mastery means to us
Mastery here spans two crafts working as one: graphics — brand expression, imagery, campaigns, art direction with a genuine point of view — and interface art — UI surfaces and web pages executed with real visual precision. Specifically, we look for:
- Typography handled with real precision — hierarchy, rhythm, and restraint, not decoration.
- An eye for the details most people never consciously notice but everyone feels: optical alignment, spacing tension, color temperature, image treatment.
- A point of view. Your work looks like someone made decisions, not like a template with the safe options selected.
- Range across both worlds with one voice — a campaign graphic, a landing page, and a product UI surface that are obviously different things and obviously the same company.
- Craft under speed. Beautiful work shipped weekly beats perfect work shipped quarterly.
Who you are
- A portfolio that ends the debate. Graphics and interface work — web and UI design, brand, landing pages, art direction — with execution that makes other designers stop scrolling. This is the single most important thing about your application; we will judge it hard, because it's the point of the role.
- 3+ years in visual, brand, or web design. We care far more about the quality of your work than the length of your resume — if your portfolio is exceptional at year three, we want to talk.
- You can articulate why something looks right — you defend visual decisions with reasoning, not just preference, including to the CEO.
- You collaborate without diluting. You work closely with product, marketing, and content teams — and the output is still visually uncompromising.
AI & technical requirements
- Core tools — Expert in Figma; fluent in the Adobe suite. Comfortable designing within CMS template constraints (we use Sanity), not just open canvases.
- AI utilization — You use AI as a daily multiplier, not a novelty — generative image tools (Midjourney, Firefly, or similar) for exploration and asset production, AI features across Figma and Adobe, and AI assistants throughout your workflow. Your taste directs the machine; the machine multiplies your output. A master with AI should produce at a pace that used to take a small team.
- Stay ahead of the curve — The tooling changes monthly and you like it that way. You evaluate new AI design tools as they emerge and turn the ones that earn their place into repeatable workflows the whole team can use.
- Web fluency — You understand how the web actually renders your work — responsive behavior across breakpoints, image formats and optimization, what's cheap and expensive to build — and you deliver files and specs engineering can implement faithfully.
Nice to have
- Motion design — micro-interactions, page transitions, animated graphics for web and social (After Effects, Rive, Lottie).
- 3D or packaging visualization experience (Blender, KeyShot, or similar) — we sell physical objects, and rendering them beautifully is a superpower here. Bonus if you're already using AI-assisted 3D and rendering workflows.
- Landing page conversion awareness — you understand that on these pages, beautiful and converting are the same job.
- Enough HTML/CSS to prototype or fine-tune your own work in the browser — with or without AI coding assistants.
Pay: $60,000.00-$85,000.00 per year
Application question(s):
Experience:
- Web & UI Design: 5 years (required)
Work Location: In person
