pointe claire, qc director, marketing automation division Jobs – 429 Openings This Week

Director, Marketing - Automation Division
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- Bilingual
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- Marketing
- Wellness program
- Disability insurance
Quick apply
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Senior Quality Assurance Director / Directeur assurance qualite senior
Thorburn Flex Inc. —Pointe-Claire, QC
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EPIQ Machinerie —Saint-Bruno-de-Montarville, QC
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Excelitas Technologies —Montréal, QC
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2d

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Director, Marketing - Automation Division

Walter Surface Technologies
Pointe-Claire, QC

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Job details

Permanent | Full-time
6 days ago

Benefits

Casual dress
Extended health care
Wellness program
RRSP match
Disability insurance
On-site gym
Dental care
Tuition reimbursement
Paid time off
Company pension
Work from home
Language training provided
Company events
Vision care
Flexible schedule
Life insurance
On-site parking

Skills

Bilingual
Sales
Marketing
Engineering
Content creation
Bachelor's
Communications
Budgeting
Business
Robotics
Marketing

Full job description

About Walter

WALTER Surface Technologies is a leader in productivity solutions for the metalworking industry. We help customers work better through innovative products, expert knowledge, and a strong focus on safety, performance, and operational excellence.

Position Summary

The Director, Marketing - Automation Division, will lead the marketing strategy and execution for WALTER’s growing Automation business. This role is ideal for a strategic yet hands-on marketing leader who can build the foundation for a high-growth division while directly executing key initiatives.

The successful candidate will be responsible for developing the marketing vision, positioning, campaigns, tools, and go-to-market approach for the Automation portfolio. As the division grows, this person will eventually manage one direct report, but the role will remain highly hands-on. They must be comfortable moving from strategy to execution, creating content, supporting sales, building campaigns, analyzing performance, and working closely with cross-functional teams.

Responsabilities

Marketing Strategy & Go-to-Market

Develop and execute the marketing strategy for the Automation Division, aligned with business objectives.
Define clear positioning, messaging, and value propositions for automation solutions across target customer segments.
Build and manage go-to-market plans for new products, solutions, and commercial initiatives.
Identify market opportunities, customer needs, competitive dynamics, and trends in automation.

Demand Generation & Campaign Execution

Plan and execute marketing campaigns to generate awareness, qualified leads, and sales opportunities.
Develop digital, content, email, literature, and sales enablement initiatives.
Track campaign performance and continuously optimize based on results.
Work closely with sales to ensure marketing initiatives support pipeline creation and revenue growth.

Tradeshow & Event Execution

Lead the marketing planning and coordination for tradeshows, customer events, demos, and industry conferences related to the Automation Division.
Work with the existing cross-functional team that supports tradeshow execution, including channel marketing, sales, R&D & operations.
Ensure events are supported with clear messaging, strong customer-facing materials, lead capture processes, demo readiness, and post-event follow-up plans.
Coordinate with internal stakeholders and external partners to deliver professional, high-impact event experiences.

Sales Enablement & Commercial Support

Create tools and materials that help the sales team communicate the value of WALTER’s automation solutions.
Develop presentations, brochures, case studies, product sheets, videos, and customer-facing content.
Support key customer meetings, launches, events, and strategic opportunities when needed.
Develop and support co-marketing programs with integrators, distributors, and robot manufacturer ecosystems.

Brand, Content & Communication

Ensure consistent messaging and brand positioning for the Automation Division across all channels.
Lead the development of compelling content that explains technical solutions in a clear, customer-focused way.
Partner with internal teams, external agencies, and SMEs to create high-quality marketing assets.
Translate complex automation concepts into practical business benefits for customers.

Product Marketing

Collaborate with sales, engineering, and operations to support product launches and lifecycle marketing.
Develop customer personas, competitive positioning, pricing support, launch plans, and product communication tools.·
Gather voice-of-customer insights and market feedback to support business and product decisions.

Leadership & Collaboration

Act as the marketing lead for the Automation Division and collaborate closely with sales, engineering, operations, and other support functions.
Lead with a hands-on, entrepreneurial mindset and contribute directly to execution.
Build strong relationships across the organization and influence stakeholders without relying solely on authority.

Qualifications

Bachelor’s degree in marketing, business, communications, engineering, or a related field.
8+ years of progressive marketing experience, ideally in automation, robotics, machinery, or technical products.
Experience building and executing go-to-market strategies for complex products or solutions.
Strong product marketing, demand generation, event marketing, and sales enablement experience.
Comfortable working in a growing business environment where processes may still be evolving.
Experience managing external partners, agencies, budgets, and cross-functional projects.

Key Competencies

Strategic thinker with strong execution discipline.
Hands-on marketer who is willing to create, write, coordinate, launch, and follow through.
Strong business acumen and customer orientation.
Ability to simplify technical concepts into clear value propositions. Data-driven mindset with the ability to measure impact and adjust plans.
Entrepreneurial spirit and ability to build structure in a developing division.

Success Measures

Increased awareness and understanding of WALTER’s Automation offering.
Successful execution of product launches, marketing campaigns, tradeshows, and events.
Growth in qualified leads, customer engagement, and pipeline contribution.

Job Types: Temps plein, Permanent

Benefits:

Assurance Dentaire
Assurance Invalidité
Assurance Maladie Complémentaire
Assurance Vie
Assurance Vision
Bourses d'Études
Congés payés
Cotisation égale au RÉER
Événements d'Entreprise
Formation linguistique offerte
Gym sur place
Heures d’arrivée et de départ flexibles
Programmes de Bien-être
Régime de retraite
Stationnement sur place
Tenue Décontractée
Travail à domicile

Work Location: Hybrid remote in Pointe-Claire, QC

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Refine Your Search

director, marketing automation division jobs in pointe claire, qc

Director, Marketing - Automation Division

Directeur.trice des opérations immobilières / Director of Property Operations

Senior Director, Sales and Marketing IAI

Senior Director, Sales and Marketing IAI

Senior Director, Market Access and Government Affairs Canada

Senior Director, Market Access and Government Affairs Canada

Directeur·rice stratégie & marketing/Strategy and Marketing Director

Director B2C, Product Planning

Associate Director of FP&A

Director, Legal Counsel / Directeur(trice), Conseiller(ère) Juridique

DIRECTOR, FINANCIAL PLANNING & ANALYSIS

Director, Product - Restaurant Solutions/Directrice ou directeur des produits, solutions pour restaurant

Marketing Director/Directeur(trice) marketing

Senior Quality Assurance Director / Directeur assurance qualite senior

Plant director

Director/Associate Director, Process Development

Directeur des opérations/Operations Director

Director, Sales Operations

Director of Sales Operations

Finance Director – Lending & Credit Operations

Managing Director, National Accounts

Head of PMO (Project Management Office)

Director of Sales (Medical Devices / Healthcare Equipment)

Business Development Director

Director of Purchasing and Supply Chain

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