Digital Marketing & Paid Media Specialist
Calgary, Alberta | Full-Time
Salary: $55,000–$60,000 per annum, depending on experience
Build the Digital Engine Behind a High-Value Professional Services Firm
We are an established Calgary-based professional services firm specializing in estate planning and wealth preservation for successful, high-net-worth and ultra-high-net-worth families.
We are looking for a highly capable, hands-on Digital Marketing & Paid Media Specialist to bring our digital advertising and analytics capabilities in-house.
This is not a traditional social media position. We need someone who can independently coordinate campaigns, analyze performance, optimize marketing results and help us determine where our digital marketing investment will generate the greatest business impact.
The Role
You will coordinate and maintain our digital advertising and marketing performance, including:
- Meta Business Manager & Meta Ads Manager — Facebook and Instagram campaigns, audiences, retargeting, testing and optimization
- Google Ads — search, display, YouTube and remarketing
- Google Analytics 4 (GA4) — website behaviour, conversions, traffic sources and campaign performance
- Google Search Console — search visibility, SEO performance and emerging AI-powered search
- AI Search — understanding Google AI Overviews, AI Mode and evolving search behaviour
- Digital funnels — advertising → website → lead → consultation → client
- Creative & content — ad concepts, copy, video and short-form content, and repurposing existing expertise into effective digital assets
- Digital platform strategy — evaluating LinkedIn, YouTube, email, SEO, retargeting and other channels
- Analytics & attribution — understanding which marketing activities generate qualified opportunities, what they cost and how performance can be improved
You will work closely with marketing leadership and be responsible for hands-on execution and continuous improvement, not simply coordinating outside vendors.
The Ideal Candidate
You are:
- Analytical and data-driven
- Creative and commercially minded
- Hands-on and technically capable
- Self-directed and detail-oriented
- A mature self-starter who takes ownership of their work
- Comfortable managing advertising platforms independently
- Highly organized with strong project management skills
- Able to work independently while collaborating effectively with a professional team
- Comfortable working to deadlines and managing multiple priorities
- Proactive, resourceful and motivated to achieve measurable results
- An efficient user of approved AI platforms and curious about how AI tools can improve productivity, marketing effectiveness and efficiency
- Interested in emerging digital technology and changing consumer search behaviour
- Focused on business results rather than vanity metrics
Particularly Valuable Experience
Recent and current experience marketing high-value, high-trust or high-consideration services, such as:
- Wealth management
- Financial services
- Insurance
- Estate planning
- Legal
- Tax and accounting
- Professional services
- Real estate
- Private banking
- Family Office services
Experience working with longer sales cycles and high customer lifetime value is a strong advantage.
Required Experience
- Minimum 2 years of recent, hands-on digital marketing experience
- Strong Meta Business Manager / Ads Manager experience
- Facebook and Instagram paid advertising
- Audience targeting, retargeting and A/B testing
- Google Ads
- Google Analytics 4
- Google Search Console
- Conversion tracking and analytics
- Campaign optimization
- Digital advertising creative
- Strong written communication and analytical skills
Experience with the following would be considered an asset:
LinkedIn Ads, YouTube Ads, SEO, AI-powered search, CRM and marketing automation, Microsoft Dynamics 365, HubSpot, Canva, Adobe, CapCut and AI marketing tools.
Key Performance Indicators
Success will be measured primarily by business outcomes, not followers or likes.
Key KPIs include:
- Qualified leads generated
- Cost per qualified lead
- Lead-to-consultation conversion
- Campaign conversion rates
- Advertising ROI
- Lead quality
- Website conversion
- Audience growth within target markets
- Retargeting performance
- Search visibility
- Marketing attribution
- Continuous improvement in campaign performance
Compensation & Benefits
Salary: $55,000–$60,000 per annum, depending on experience.
The firm offers a generous salary and benefits package, including an annual bonus structure and additional employee perks.
Why Join Us?
This is an opportunity to become the in-house digital marketing specialist for an established professional services firm with significant intellectual capital, a strong reputation and an exciting growth strategy.
You will have meaningful ownership of the digital marketing function, direct access to leadership and the opportunity to help build a digital marketing system that has a measurable impact on the growth of the business.
If you know how to turn:
Attention → Trust → Qualified Lead → Consultation → Client
we would like to meet you.
To Apply
Please provide:
- Your resume
- A brief summary of your digital marketing experience
- Examples of paid campaigns you have personally managed
- Measurable campaign results
- Details of your Meta Business Manager / Ads Manager experience
- Google Ads, GA4 and Search Console experience
- Experience marketing high-value services, if applicable
- Salary expectations
Shortlisted candidates may be asked to complete a practical digital marketing assessment.
All applications will be treated confidentially.
Pay: $55,000.00-$60,000.00 per year
Application question(s):
- Have you personally created, launched, managed and optimized paid Facebook and Instagram campaigns using Meta Ads Manager?
- Briefly describe a paid digital advertising campaign you personally managed. What was the objective, approximate budget, and what results did you achieve?
- If a Meta campaign was generating a high number of leads but very few were qualified prospects, what would you investigate or change first?
Experience:
- managing paid advertising campaigns in Meta Ads Manager: 2 years (preferred)
Work Location: In person
