Strategic Marketing Lead
BubbleUP Marketing | Edmonton, AB
Do you thrive in fast-paced marketing environments where strategy, relationships, and results all matter equally?
BubbleUP Marketing is looking for a Strategic Marketing Lead to help guide client strategy, lead meaningful conversations, and connect marketing efforts to real business growth.
This is not a “manage social media posts and send reports” type of role.
You’ll act as a trusted advisor for clients while collaborating closely with our internal marketing, design, web, and digital teams to bring campaigns and ideas to life. You’ll lead strategy, guide execution, identify opportunities, and help clients make smarter marketing decisions without needing to personally execute every tactic yourself.
We’re looking for someone who understands agency life, communicates with confidence, thinks commercially, and genuinely enjoys building strong client relationships.
If you love connecting the dots between business goals, creative ideas, and measurable outcomes, we’d love to meet you.
What You’ll Be Responsible For
Client Strategy
- Lead strategic conversations with clients and act as a trusted marketing advisor
- Build strong long-term relationships rooted in transparency, confidence, and results
- Understand client business goals and translate them into actionable marketing strategies
- Facilitate meetings, present recommendations, and confidently guide discussions
- Anticipate client needs and proactively identify opportunities or challenges
Campaign & Marketing Oversight
- Collaborate with internal specialists across digital marketing, content, design, and web
- Oversee integrated marketing campaigns across multiple channels
- Review performance metrics, KPIs, and reporting to identify strategic improvements
- Ensure projects remain aligned with budgets, timelines, and business goals
- Help prioritize initiatives based on impact, ROI, and client objectives
Team Collaboration & Mentorship
- Provide strategic guidance and constructive feedback to internal teams
- Help improve processes, workflows, communication, and campaign execution
- Collaborate with leadership and operations to ensure accounts run efficiently
Growth & Innovation
- Identify opportunities to expand client relationships and marketing initiatives
- Bring forward creative ideas, emerging trends, and innovative approaches
- Stay curious about marketing tools, AI, consumer behaviour, and industry shifts
- Contribute to a culture of continuous improvement and strategic thinking
What We’re Looking For
Must-Haves
- 5+ years of experience in account management, marketing strategy, or agency leadership
- Previous agency experience is required
- Strong understanding of digital marketing, branding, campaigns, and customer journeys
- Experience managing multiple accounts, priorities, and deadlines simultaneously
- Excellent communication and presentation skills
- Strong commercial awareness and ability to connect marketing efforts to business outcomes
- High emotional intelligence and relationship-building ability
- Valid Class 5 driver’s license and reliable transportation
You’ll Likely Thrive Here If You:
- Naturally take ownership and follow through
- Stay calm under pressure and adapt quickly when priorities shift
- Enjoy balancing strategy, creativity, communication, and organization
- Can confidently lead conversations while remaining collaborative and approachable
- Ask thoughtful questions and think beyond surface-level tactics
- Enjoy mentoring and helping others grow
- Want to be part of a team that genuinely cares about doing great work
Why BubbleUP?
At BubbleUP, we care deeply about results, relationships, and culture.
We work hard, move quickly, challenge ideas, and support each other along the way. We believe marketing should create measurable business impact, not just for the sake of activity.
You’ll join a collaborative team where:
- Strategy matters
- Curiosity is valued
- Ideas are welcome
- Growth is encouraged
- Wins are celebrated
This role also offers strong long-term growth potential, leading to senior strategy, leadership, and operational influence within the agency.
The Details
- Full-time, in-office position, once settled in hybrid work is available
- Monday–Friday | 8:00 a.m. – 4:00 p.m.
- Salary: Starting at $75,000–$80,000
- 3 weeks vacation + 5 personal days
- Health & Dental Benefits
- RSP Matching
- Professional Development Support
- Snacks, coffee, team events, and a genuinely supportive environment
How to Apply
We’d love to hear from you.
In your cover letter, tell us: What makes a client trust a marketing agency?
BubbleUP Marketing is an equal opportunity employer. While we appreciate all applicants, only candidates selected for an interview will be contacted.
BubbleUP Marketing may utilize AI tools during portions of the hiring process. Behavioural and cognitive assessments are part of our recruitment process.
Pay: From $75,000.00 per year
Benefits:
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Paid time off
- RRSP match
- Vision care
- Work from home
Application question(s):
- Are you able to work in-office in Edmonton Monday to Friday, 8:00 to 4:00, with hybrid available only after a settling-in period?
- Our starting salary to start is $75,000 to $80,000 depending on experience. Does this align with your expectations?
- How many client accounts have you concurrently led as the primary strategic point of contact, and what was the typical annual revenue or retainer size of those accounts?
- Our process includes behavioural and cognitive assessments, and we may use AI tools in portions of hiring. Are you comfortable proceeding under those conditions?
Experience:
- account management, marketing strategy, or agency leadership: 5 years (required)
Work Location: Hybrid remote in Edmonton, AB T5G 3C2
