Are you driven to build marketing strategies that don't just reach audiences—but convert them? Riva is looking for a growth-focused marketer who thrives across paid advertising, social (paid and organic), SEO, and conversion rate optimization. If you're naturally curious about what drives B2B buyer behavior and love turning data, segmentation, and creative testing into measurable pipeline growth, you'll fit right in.
WHAT YOU WILL BE DOING
Reporting to our Senior Manager of Growth Marketing, the Digital Marketing Manager is responsible for maximizing performance of digital programs for global business segments. This position will be instrumental in growing and optimizing a variety of existing tactics, as well as conceiving, building, and launching new digital strategies.
More specifically your responsibilities include:
- Drive digital programs from inception through execution and support digital marketing strategies and campaigns to generate leads and awareness globally
- Developing the digital strategy and roadmap and deliver against it
- Measure, track, and optimize on channel and program performance so that we consistently achieve and exceed key brand and growth KPIs
- Reporting across all digital channels results and marketing lifecycle results as required
- Lead with a data-driven mindset, utilizing and enhancing live dashboards in marketing automation and other tools as needed to make decisions
- Align and collaborate cross-functionally across marketing and organization-wide to maintain a cohesive strategy
- Be passionate and curious around digital marketing and growth best practices to consistently bring new ideas to the table
- Run programs touching all aspects of the buyer/customer journey, including acquisition, upsell, cross-sell, loyalty, advocacy, and renewal to drive revenue growth
- Working with the marketing team, lead the development and management of website landing pages
- Responsible for paid media strategy, planning and buying across paid search, programmatic display, affiliate, native, and paid social tactics
- Proactively research new technologies as applicable to improve program performance
- Additional duties and projects as assigned
WHAT YOU BRING TO THE ROLE
- Performance-based digital marketing expertise, with 3+ years of paid media, web, social media, and demand generation experience
- A post-secondary education in Marketing, Advertising, Commerce, Business Administration, Math or a related field
- Experience working in a similar role in a global B2B SaaS company in a highly-regulated industry such as financial services, life sciences, medical device, security and defence, or energy.
- Exceptional English language verbal and written communications skills and equally impressive project management skills with the ability to prioritize in a fast-paced environment
- Experience across marketing functions with a solid understanding of how they work together to drive revenue generation and nurturing
- You are a problem solver who brings fresh, original thinking to company and customer problems
- Strong understanding of new technology solutions, acquisition/growth strategies, with a desire to constantly learn
- Self-motivated with a passion for understanding the customer journey, segmentation, and buyer behaviour
- Data-driven mindset and strong attention to detail
- Experience building multi-touch attribution programs and relationships across Sales, Business Development, and Professional Services teams
- Experience with A/B testing, iteration, and constantly testing and evaluating for optimisation across the customer lifecycle
- Expertise in Google Ads, Bing Ads, Google Analytics, Google Search Console, Google Tag Manager, SEMrush, native analytics in social media platforms and other tools as required
- Ability to analyze large data sets in excel and/or data visualization tools
- Familiarity with SEO and emerging AEO/AI-driven discovery strategies, conversion rate optimization and organic growth marketing.
- Exhibit a strong balance of analytical, structural, and creative skills
- Significant experience with marketing and sales automation tools and CRMs such as: Pardot/HubSpot, Salesforce, Quicksite and other tools as required
- The ability to work and thrive in a fast-paced, rapidly changing, ambiguous work environment
- The ability to work remotely while still driving results across the business and teams
- An equivalent combination of education and experience, which results in a demonstrated ability to apply skills, will also be considered.
Bonus Points for
- Advanced expertise in Pardot/HubSpot and Salesforce
- Familiarity with CMS (Wordpress), front-end development, SQL and data science are assets
- Ability to speak and write in a second language
CORE COMPETENCIES FOR SUCCESS
- Communication: Conveying information clearly and effectively across all levels and listens actively.
- Collaboration: Inspires and motivates others, embraces diverse perspectives, and works effectively in teams to achieve shared goals.
- Business Acumen: Understanding key drivers of company success and applying knowledge to achieve goals.
- Achievement Focus: Demonstrating a results-oriented mindset to accomplish objectives.
- Analytical Thinking & Decision Making: Inspires and motivates others, embraces diverse perspectives, and works effectively in teams to achieve shared goals.
- Managing Resources & Digital Dexterity: Combines adaptability to new technologies with effective utilization of time, budget, and talent to optimize outcomes and drive continuous improvement.
- Operational Alignment & Coordination: Ensures that operational activities are coordinated, efficient, and focused on achieving strategic objectives.
- Innovation: Drives creative solutions, encourages experimentation, and fosters an environment where new ideas can thrive.
MORE ABOUT RIVA
We are an Edmonton-based software development company with a global footprint. Our Relationship Engine creates seamless data flow between applications like email, calendar, contacts, and tasks and CRM - synchronizing data and eliminating the need for task switching, application toggling, and data entry duplication across platforms.
We offer a work culture that fosters diversity, equity, inclusion, and fun. Where curiosity is rewarded, and each day offers the chance to learn, grow, and contribute to the efforts of people you like, respect, and value.
WHAT WE BRING TO THE TABLE
- Paid vacation starting with 3 weeks.
- Paid wellness time for mental health, personal benefits, and personal time.
- Paid time off to volunteer with charities of your choice.
- Extended health care benefits, dental and life insurance.
- Professional development and training allowance for career advancement.
Must hold a valid work permit or be a permanent resident or citizen of Canada.
Riva is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
We appreciate all applicants for their interest in joining Riva. Please note that only candidates selected to move forward in the process will be contacted.
