Job Overview:
Brand Manager - PASO
The successful candidate will join the PASO marketing team as the PASO Brand and Omni Manager. In this role they will lead the Crush, Dr Pepper, and Schweppes portfolio. The successful candidate will be responsible for developing brand strategies and leading the execution of annual marketing plans that drive consumer relevance, brand growth, and business performance. Working cross-functionally, you will play a key role in unlocking both short- and long-term growth opportunities across your portfolio.
As a team member in our global, high growth environment, you will be challenged, inspired, and appreciated. Our knowledge was built on the legacy of several great businesses, and today we are one of the fastest growing companies in North America. Be a part of something more. Grow your career with us and be a part of a unique culture that’s proud of its integrity, innovation, and growth.
What you will do:
At KDP, our Brand Managers are leaders who have challenger mindsets. They put the consumer at the heart of everything they do, and they lead with a General Management approach. In this role, you will:
- Define and deploy the brand vision, value proposition, and growth strategy to deliver short- and long-term business objectives. Translate brand strategy into actionable commercial plans that drive sustained brand health and business performance.
- Lead brand positioning, portfolio architecture, and consumer communications by leveraging market research, consumer insights, and category trends. Own the creative development process across all channels to deliver compelling and effective marketing programs.
- Develop and execute annual marketing plans, managing agency partners and leading integrated campaigns across paid, earned, owned, and shopper marketing touchpoints.
- Lead program development to support in-store execution, including the creation of national and regional programs that drive retail impact, consumer engagement, and commercial priorities. Support internal and external partners with ad hoc requests to enable timely, effective execution.
- Create shopper media plans that support brand and commercial objectives, aligning media investment with retailer priorities, shopper insights, and in-store activation plans.
- Drive the innovation agenda for your portfolio from insight generation and opportunity identification through concept development, commercialization, and post-launch optimization. Leverage consumer, shopper, retailer, category, and competitive insights to identify and validate growth opportunities.
- Build and lead strong relationships with external agency and strategic partners while collaborating cross-functionally with Sales, Insights, Innovation, R&D, Supply Chain, Revenue Growth Management, Regulatory, and Finance teams to successfully bring strategies and initiatives to market.
- Manage the portfolio's marketing investment and P&L with accountability for delivering revenue and profit targets. Measure the effectiveness of marketing initiatives through analytics and continuously optimize plans to maximize business results.
Total Rewards:
CAD $95,300.00 - $115,500 annually.
Actual placement within the compensation range may vary depending on experience, skills, and other factors. Annual bonus based on performance and eligibility. Benefits, subject to eligibility: medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family assistance program, and coffee discount.
Requirements:
Education & experience
- Bachelor's Degree required, preferably in Marketing, Business, or a related field; MBA considered an asset.
- 5+ years of brand marketing, brand management, or related commercial experience, preferably within CPG/FMCG or beverage categories.
- Proven ability to develop and execute brand strategies grounded in consumer insights, market data, category trends, and competitive dynamics.
- Strong business acumen, strategic thinking, and analytical capabilities, with a track record of driving business results.
- Demonstrated ability to lead cross-functional teams, influence stakeholders, and manage agency and external partners.
- Comfortable balancing strategic planning with hands-on execution in a fast-paced, dynamic environment.
- Excellent communication, presentation, project management, and organizational skills.
- Proficiency with Microsoft Office; experience with Nielsen or other syndicated data sources is considered an asset.
- Based in Mississauga with up to 15% travel required.
Company Overview:
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, Peñafiel®, GHOST®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.
We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to [email protected] in lieu of clicking . In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.
Vacancy Transparency : This role is being posted for an existing vacancy.
