NuVista Mental Health
Full Time – Shared Services - Marketing
Reports to: Director of Marketing
NuVista Mental Health is a national network of mental health clinics serving communities across Canada. With locations from coast to coast and a growing portfolio of specialized sub-brands, NuVista is committed to accessible, evidence-based, and patient-centred care.
The Digital and Performance Marketing Manager will oversee digital marketing performance, clinic marketing operations, and lead tracking strategies across NuVista and its portfolio of sub-brands and co-branded clinics. This is a creative, strategic and analytical role focused on improving patient acquisition, optimizing digital performance, and aligning marketing initiatives with clinic growth objectives.
This role is responsible for:
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Managing digital marketing creative planning and performance across paid advertising, website analytics, social reporting, and lead generation channels
Key Responsibilities
Digital Marketing & Performance Analytics
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Manage and optimize digital marketing channels including Google Ads, Video Ads, Meta Ads, SEO initiatives, and remarketing campaigns
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Monitor website analytics, user journeys, conversion funnels, and campaign performance across all brands and clinic locations
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Build and maintain marketing dashboards and reporting systems for lead generation and acquisition performance
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Analyze cost-per-lead, conversion rates, return on ad spend, and patient acquisition metrics
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Collaborate with external vendors, agencies and internal marketing team to improve campaign effectiveness, digital visibility and engagement
Clinic Marketing Operations
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Support marketing initiatives across clinic locations and regional markets
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Identify clinic-specific marketing opportunities based on intake demand, referral trends, and operational growth targets
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Work closely with Operations teams to support new clinic launches, acquisitions, and service expansions
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Coordinate local marketing needs including promotional materials, campaigns, digital listings, and community visibility initiatives
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Ensure clinic marketing and advertising efforts align with brand standards and patient experience expectations
Social Media & Channel Oversight
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Provide support, leadership and oversight to the Social Media Coordinator alongside the Marketing Manager: Brand & Content
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Lead social media reporting, campaign analytics, and audience growth strategies
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Monitor engagement performance and identify opportunities for audience acquisition and community growth
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Collaborate with the content team, and Finance & Accounting to ensure campaigns align with clinic objectives and service priorities as needed
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Assist in diversifying marketing channels to improve reach, engagement, and patient conversion
Financial & Intake Data Collaboration
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Partner with Finance and Accounting teams to analyze patient intake trends, service demand, and program performance
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Identify gaps in clinical service demand and opportunities for marketing support based on intake reporting
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Support forecasting and growth planning through marketing performance insights and lead analysis
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Develop reporting frameworks that connect marketing performance with operational and revenue outcomes
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Assist leadership teams in making data-informed decisions around clinic and program growth
Cross-Functional Collaboration
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Work closely with Marketing Manager: Brand & Content to align campaign messaging and digital execution
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Collaborate with Operations, Intake, and Clinical Leadership teams to support patient acquisition goals
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Coordinate with external vendors, advertising partners, and creative agencies as needed
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Support internal reporting processes and executive-level marketing performance updates
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Educate internal stakeholders on marketing analytics, reporting metrics, and digital best practices with quarterly updates
Within 12-18 months, this role will have:
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Improved lead tracking visibility and reporting accuracy across all clinic locations
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Increased patient acquisition performance through optimized digital campaigns
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Established clear reporting systems connecting marketing activity to intake and revenue outcomes
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Improved website conversion rates and digital engagement metrics
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Supported measurable clinic growth through data-driven marketing recommendations • Strengthened collaboration between Marketing, Operations, Finance, and Intake teams
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5–8+ years of experience in digital marketing, performance marketing, marketing analytics, or integrated marketing
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Experience in healthcare, mental health, multi-location organizations, or regulated industries strongly preferred
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Strong understanding of digital advertising platforms including Google Ads, Meta Ads, and analytics tools
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Experience with CRM systems, lead tracking platforms, and reporting dashboards
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Strong analytical and problem-solving skills with the ability to interpret complex data sets
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Understanding of SEO, website optimization, conversion tracking, and digital acquisition strategies
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Communication: Communicates clearly and effectively; strong presentation and active listening skills.
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Problem Solving: Analyzes issues thoroughly and develops effective solutions.
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Quality Focus: Produces accurate work and proactively identifies opportunities for improvement.
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Results Driven: Sets clear goals and works consistently to achieve desired outcomes.
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Project Management: Effectively monitors project progress and ensures accountability for outcomes,
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Strategic Thinking: Establishes and communicates vision and applies creativity to solutions.
