1200 Degrees Ontario is a premier provider of fire apparatus and firefighting equipment, proudly serving fire departments across Ontario. As the exclusive E-One fire apparatus dealer for Ontario and a trusted distributor of industry-leading firefighting tools and gear, we deliver top-tier products backed by unmatched service and expertise.
At 1200 Degrees Ontario, we are more than just a supplier—we are a dedicated partner to the firefighting and first responder community. Our team is composed of passionate professionals committed to understanding and meeting the unique demands of emergency services. From fire truck sales and custom apparatus configurations to equipment solutions, parts, and service, we provide comprehensive support tailored to our customers' needs.
As we continue to grow, we are looking for driven individuals to join our dynamic team. If you are passionate about the fire industry and want to be part of a company that values expertise, innovation, and exceptional customer service, 1200 Degrees Ontario is the place for you.
SUMMARY OF THE POSITION
As an Equipment Sales Representative, you will be the frontline contact for fire departments and emergency responders seeking industry-leading equipment and protective gear in your territory. You will represent some of the most respected brands in the industry and provide expert guidance across a wide range of products—from extrication tools (Holmatro), thermal imaging cameras (Teledyne Flir), PPV Fans (Blowhard) to SCBA (Draeger), Hose (Niedner), nozzles (Akron), and much more.
Your role includes direct customer visits, product demonstrations, participation in trade shows, and ongoing relationship management. The ideal candidate is mechanically inclined, highly organized, and excels at consultative selling within a professional and technical environment.
This is a field-based sales position that involves regular travel throughout Eastern Ontario and occasional travel to the United States for training and supplier events.
Responsibilities and Duties
- Develop and maintain strong customer relationships with fire departments; both municipal & industrial clients.
- Provide in-field demonstrations and technical guidance on products including extrication rescue tools, thermal imaging cameras, self contained breathing apparatus (SCBA), gas detection, PPV Fans, PPE (helmet, hoods, gloves, boots), hose, nozzles, foam/encapsulator, fire blankets and more.
- Manage the full sales cycle—from product presentations and quoting to closing and post-sale support.
- Respond to inquiries, tenders, and quote requests in a timely, professional manner.
- Support department budgeting efforts by providing accurate estimates and long-term procurement planning tools.
- Coordinate with suppliers and inside department to ensure smooth order processing and customer satisfaction.
- Represent the company at trade shows and fire service events, strengthening brand visibility and industry connections.
- Stay current on industry trends, technologies, and product developments to maintain expert-level knowledge across all equipment categories.
Qualifications & Skills
- Experience in B2B sales or account management, ideally within the fire service, emergency services, or industrial safety sectors.
- Hands-on knowledge or mechanical aptitude with firefighting tools or technical equipment is an asset.
- Excellent communication and relationship-building skills, especially with public safety professionals.
- Comfortable with CRM systems and Microsoft Office Suite for managing sales pipelines and customer interactions.
- Organized and self-motivated, with the ability to work independently and manage a territory effectively.
- Valid driver’s license and willingness to travel, including occasional trips to the United States for product training.
Compensation & Benefits
At 1200 Degrees Ontario, we provide a supportive work environment and competitive compensation package, including:
- Immediate start opportunity
- Salary with commission-based pay package
- Full-time schedule with a 4.5-day workweek, promoting work-life balance
- Company vehicle provided for travel and demonstrations
- Company credit card provided to cover work related expense
- Company equipment provided example: laptop, cell phone & demo equipment
- Comprehensive group insurance plan (eligible after 3-month probation)
- RRSP plan available after one year of continuous employment
- Paid vacation and 14 public holidays annually
We are committed to your growth and success—professionally and personally.
Apply Now!
If you're passionate about the fire service industry and thrive in a solution-focused sales environment, we’d love to meet you. Join our team and represent best-in-class equipment while helping those who serve our communities.
Apply today and take the next step in your career with 1200 Degrees Ontario!
Job Types: Full-time, Permanent
Benefits:
- Dental care
- Extended health care
- Life insurance
- RRSP match
Work Location: On the road
