Compensation: This is a 100% commission-only role with no base salary or guaranteed hourly wage.
Location: Alberta (Remote / Field-Based)
Position Type: Independent Contractor (B2B / Sole Proprietor)
Compensation: Competitive commission structure on gross agency booking fees, plus a performance-driven fiscal year-end profit-sharing bonus upon meeting managed revenue thresholds.
About Blue Willow Entertainment
Blue Willow Entertainment is dedicated to inspiring artists and uniting communities through music. Through Blue Willow Live, we help venues, businesses, event organizers, and community partners create meaningful live music experiences while supporting artists and strengthening local music communities. As we continue to grow, we are seeking motivated, self-directed professionals to join our Blue Willow Live Agent Network across Alberta.
About The Role
Blue Willow Live Agents act as autonomous business development partners and local ambassadors for the Blue Willow ecosystem. In this independent role, you will build and manage your own portfolio of clients, cultivating relationships with venues, businesses, event organizers, and community partners to scale live music programming and strategic partnerships.
As an independent contractor, you retain full control over your schedule, working hours, and sales methods, serving as the primary commercial engine for your territory.
Key Responsibilities
- Venue Acquisition & Development: Independently identify, pitch, and secure new venue partners; lead discovery meetings and negotiate booking structures.
- Account Management: Direct ongoing partner relationships, coordinate recurring events, and identify expansion opportunities within your accounts.
- Contract Negotiation: Lead venue onboarding, ensuring secure execution of single-event bookings and long-term exclusive or committed booking contracts.
- Community & B2B Expansion: Identify and capture revenue opportunities with regional community events, festivals, corporate spaces, and hospitality groups.
- Portfolio Administration: Independently manage sales pipelines, execute client outreach, and issue monthly service invoices to the agency for cleared bookings.
Who We're Looking For
To thrive in this independent contractor capacity and align with Alberta standards for self-employed professionals, you must possess an entrepreneurial mindset and supply your own standard tools of the trade (e.g., computer, phone, vehicle, home office).
You are a strong fit if you are:
- Commercially Driven: Highly self-motivated, comfortable working without daily oversight, and eager to build a business-within-a-business.
- An Expert Communicator: Professional, organized, and skilled at B2B networking, contract negotiation, and relationship management.
- Passionate: Invested in economic development, hospitality management, and expanding the live music ecosystem.
Experience in any of the following areas is highly valued:
- Hospitality, Restaurant, or Bar Management
- Corporate Event Planning, Entertainment, or Tourism Sales
- B2B Business Development, Account Management, or Sponsorships
- Marketing, CRM workflows, and Regional Brand Activation
Previous music industry experience is welcome but not required; we value raw commercial drive and relationship-building talent above all.
What Blue Willow Provides
To support your independent business development efforts, Blue Willow Live provides access to our corporate infrastructure, including:
- Professional onboarding, brand training, and ongoing mentorship
- Agency sales materials, digital templates, and marketing collateral
- Branded apparel and professional networking cards
- Access to our CRM tool, centralized relationship management platforms, and artist roster
Why Join Blue Willow Live?
This is an opportunity to scale an independent, highly lucrative sales portfolio with unlimited earning potential, backed by an established, respected Canadian entertainment brand. You will play a definitive role in strengthening Alberta’s music communities while building a business that benefits artists, venues, and audiences alike.
To Apply
Please submit your resume along with a brief introductory overview detailing your background in business development, hospitality, or regional networking, and why you are interested in expanding your business footprint as a Blue Willow Live Agent.
Benefits:
Application question(s):
- Share an example of how you source and follow up with sales leads?
- What is the most important part of maintaining a business relationship from your perspective?
- Why do you want to work in the music industry?
Work Location: Hybrid remote in Alberta
