Application Deadline: August 14th, 2026
Join the EDC Team!
At EDC, we support Canadian businesses to succeed globally. We provide the financial tools and expertise they need to explore new markets, reduce risks, all towards the goal of making Canada and the world better through trade. #LI-Hybrid
Position: Sr. Web Strategist
Employment Type: Permanent
Compensation Details
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Marketing Generalist 18: Salaries typically range from $96,557 to $128,743 annually, based on qualifications and experience.
Location
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Export Development Canada operates in a hybrid work environment, currently requiring employees to work in the office 2 days per week (subject to change).
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This role can be performed from EDC’s headquarters in Ottawa or from one of our Community Hubs located in Toronto or Montreal.
About EDC:
At Export Development Canada (EDC), we empower Canadian businesses to succeed globally. As a financial Crown corporation, we offer innovative financial solutions and expert insights to help businesses explore new markets, mitigate risks, and achieve growth.
Why Join EDC?
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Comprehensive Benefits: EDC offers a competitive compensation & benefits package, work-life balance, & the opportunity to help make Canada and the world better through trade.
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Work-Life Balance: EDC offers a competitive compensation package & work-life balance. We have hybrid work options, 3 to 4 weeks paid vacation, a corporate closure period, summer early Friday’s & no meeting Fridays.
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Professional Development: Take advantage of our continuous learning opportunities, including training programs, workshops and language training.
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Inclusive Culture: Be part of a diverse and inclusive workplace that champions employment equity & values diversity of ideas, strengths, & backgrounds to succeed.
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Wellness Programs: Access to wellness initiatives, mental health support, and fitness programs to keep you healthy and happy.
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Community Engagement: Participate in volunteer opportunities and give back to the community through our various social responsibility programs.
Team Overview
Reporting into the Director, Web Experience, the Web Strategist will work in the Web Experience Team to drive strategic initiatives on our website. The role also collaborates closely with the Customer Experience team (CX) to ensure website initiatives align with enterprise-wide CX objectives.
The Web Strategist plays a pivotal role in shaping and executing the transformation of EDC.ca. This role is accountable for bringing EDC’s digital experience vision and cross-channel customer experience strategy to life through strong strategic leadership, executional guidance, and continuous optimization.
What You Will Be Doing
Strategy & Planning
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Develop website strategies and roadmaps aligned with EDC’s digital and customer experience vision, including long-term and interim states
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Partner with the CX COE to support the definition of target-state customer journeys and digital channel vision
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Work with business analysts, team members, and stakeholders to ensure strategies are execution-ready
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Conduct research, current-state analysis, and industry benchmarking to identify best practices
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Translate strategy into actionable objectives, defining success metrics and resource needs
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Develop data strategies to leverage insights and enable personalized digital experiences
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Collaborate with designers to create user flows aligned with target personas
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Support the development and execution of scalable personalization strategies
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Co-develop content strategies including SEO, GEO, and AIO
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Support accessibility strategies spanning content, markup, and technology
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Participate in annual and quarterly planning with business, technology, and delivery partners
Operational Guidance
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Support execution of best-practice web strategies across design, content, and development
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Provide guidance on requirements, design, development, and data collection
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Monitor web performance, user behavior, and industry trends to recommend continuous improvements
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Collaborate with UX designers to enhance usability and audience relevance
Stakeholder Collaboration
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Support leadership in defining short-term and long-term strategic goals
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Ensure alignment across web, search, generative AI, content, and personalization strategies
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Collaborate closely with Marketing, IT, and cross-functional teams
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Advise teams on best practices in design, development, and content management
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Support designers to ensure that UX and UI align with the strategic vision
Project Requirements
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Drive web transformation initiatives, including website redesigns, content strategy, and data capture strategy
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Ensure alignment with broader marketing channels (campaigns, paid media, social, email)
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Collaborate on platform migrations and integration of new technologies, including Generative AI
What We Are Looking For
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Undergraduate degree in Marketing, Digital Media, Communication or a related field
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Minimum of 7 years of relevant professional experience
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Strong strategic thinking with the ability to connect digital initiatives to business and customer outcomes
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Deep understanding of usability and user-centric design principles
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Excellent collaboration and communication skills, with the ability to translate complex topics across audiences
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Experience with project management and agile methodologies
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Knowledge of CMS platforms, SEO practices, GEO, and web analytics tools
What Will Make You Stand Out
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Experience with Adobe AEM
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Knowledge of accessibility standards (WCAG)
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Bilingual in French and English
Eligibility:
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Eligibility: EDC is committed to Fair Employment Practices and preference will be given to a candidate who is able to work legally in Canada at the time of application (Canadian Citizens or Permanent Residents). Candidates must meet the requisite government security screening requirements. The position is open to those who meet all of the essential requirements stated above and whose applications are received by the closing date.
Apply today!
Want to learn more about EDC? Check our website here https://www.edc.ca
EDC's Commitment to Employment Equity
Export Development Canada (EDC) is dedicated to fostering employment equity and building a diverse workforce. We are committed to creating a safe and inclusive environment that respects people from all cultures, backgrounds, and abilities. At EDC, we nurture a culture of inclusion and belonging where everyone has equal opportunity to grow, develop, succeed, and be their truest selves.
We actively encourage applications from women, Indigenous peoples, visible minorities, persons with disabilities, and members of the 2SLGBTQI+ community.
Your application must clearly demonstrate how you meet all the requirements. We thank all applicants' interest in a career at EDC; however, only those selected for an interview will be contacted. Please note that qualified candidates may be considered for similar roles at this level within EDC.
Should you require any accommodation during the recruitment and selection process, please contact the Recruitment team at [email protected].
