Growth Marketing Manager
APEX Active Entertainment Group
Location: Regina, SaskatchewanEmployment Type: Full-Time | Permanent
About AAE Group
AAE Group (APEX Active Entertainment) is the parent company behind two of Canada’s most exciting and fast-growing brands:
- APEX Adventure Plex – Western Canada’s leading active entertainment company, operating adventure parks in Regina, Saskatoon, Kamloops, and Winnipeg.
- Crazy Ape Extreme Equipment – Canada’s premium manufacturer of high-performance trampolines and extreme sports equipment, serving both commercial and consumer markets across North America.
Together, these businesses generate millions of dollars in annual revenue and operate in highly competitive, experience-driven industries where marketing directly influences growth.
Role Purpose
The Growth Marketing Manager is responsible for driving measurable customer acquisition and revenue growth across AAE Group.
This position owns the performance marketing function, managing paid advertising, website analytics, search optimization, landing page performance, and digital conversion strategies across both APEX Adventure Plex and Crazy Ape.
Success in this role is measured by one primary outcome:
Generating profitable growth.
This role combines analytical thinking with customer psychology to continually improve marketing performance, optimize customer acquisition costs, and maximize return on advertising investment.
Unlike traditional marketing positions, this role is heavily data-driven and accountable for measurable business outcomes rather than creative production.
Key Responsibilities
Performance Marketing
- Own Google Ads, Meta Ads and future paid advertising channels.
- Develop campaign strategies that maximize qualified traffic, bookings and revenue.
- Continuously optimize campaigns based on ROAS, conversion rate and customer acquisition cost.
- Manage advertising budgets across multiple brands and locations.
- Collaborate with internal and external content creators by providing data-driven creative recommendations based on campaign performance, customer behaviour, audience testing, and search demand.
Analytics & Customer Insights
- Own Google Analytics 4 (GA4), Google Tag Manager and website performance analysis.
- Analyze customer behaviour and identify opportunities to improve conversion rates.
- Build dashboards and performance reports for executive leadership.
- Utilize AAE’s proprietary Google BigQuery reporting environment to identify trends, monitor campaign performance, and make data-driven optimization recommendations.
- Work closely with the Digital Experience Manager to ensure accurate tracking and attribution.
Conversion Rate Optimization (CRO)
- Improve landing pages, booking funnels and ecommerce experiences.
- Design and execute A/B testing programs.
- Identify friction points throughout the customer journey.
- Increase conversion rates across all digital properties.
Search & Digital Visibility
- Develop SEO strategies across WordPress and Shopify.
- Optimize AAE’s visibility within traditional search engines and emerging AI-powered search experiences.
- Identify new content opportunities that improve long-term discoverability.
Marketing Performance
- Produce weekly and monthly reporting on:
- ROAS
- Customer Acquisition Cost (CAC)
- Cost per Booking
- Cost per Lead
- Conversion Rate
- Website Performance
- Campaign Effectiveness
- Make ongoing budget recommendations based on performance.
Collaboration
Work closely with:
- Managing Partners
- Digital Experience Manager
- Sales Team
- General Managers
- External agencies and creative partners
Translate business objectives into measurable growth initiatives.
Qualifications
- 3–7 years of experience in performance or growth marketing.
- Strong experience managing Google Ads and Meta advertising.
- Advanced knowledge of Google Analytics 4 and Google Tag Manager.
- Experience with conversion rate optimization and landing page testing.
- Working knowledge of SEO best practices.
- Strong analytical and reporting skills.
- Comfortable interpreting customer behaviour and making data-driven recommendations.
Preferred:
- Multi-location business experience.
- Shopify and WordPress experience.
- CRM and email marketing experience.
- Experience using BigQuery or similar reporting platforms.
Reporting Structure
Reports To: Managing Partners
Works Closely With:
- Digital Experience Manager
- General Managers
- Sales Team
- Operations
- External marketing partners
Success Measures
Success in this role will be measured through:
- Return on Advertising Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Growth in park attendance
- Growth in birthday bookings
- Growth in corporate and group bookings
- Crazy Ape lead generation
- Website conversion rate
- Organic search growth
- Revenue generated from digital channels
- Budget adherence
Why Join AAE Group
AAE is building one of Canada’s most technology-enabled active entertainment companies.
You’ll work alongside a team developing proprietary reporting through Google BigQuery, AI-powered marketing systems, advanced analytics, and a growing portfolio of consumer brands. This role offers the opportunity to directly influence revenue growth while helping shape the future marketing systems that will support AAE’s continued expansion.
How to Apply
Please submit your resume and relevant examples of previous campaign work to: [email protected] Subject line: Growth Marketing Manager
Pay: $40,000.00-$167,667.72 per year
Work Location: In person
