Media buying is now the easy part.
In 2026, the buying itself is piping. The levers that actually move a DTC account are creative, offer, and conversion rate, and the platform keeps getting better at rewarding whoever gets those right.
So we don't hire media buyers. We hire marketers who buy media.
At Sweat Pants Agency we work with around 50 DTC and eCommerce brands across our service lines, 20 to 25 of them on paid media, and we spend $6-9M a month on Meta. We're hiring one person to own a handful of those accounts end to end.
Here's what "end to end" actually means here.
You are the account manager. We don't have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership and accountability: when you're the person answering for the account, it's your result, not somebody else's summary of your result.
You are the creative strategist. You do the research, you find the angles, and you write the briefs and the scripts. You direct our editors and designers rather than filing requests with them. Creative isn't a ticket you submit. It's your job.
You build the things the account needs. If conversion rate is the bottleneck, you build the landing page. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client's Shopify theme.
You carry up to six accounts. That's the capacity we run at today, and the team averages about four and a half. You'll manage far fewer accounts than you would at most agencies. In exchange you get real ownership of the results and you get to work as an end to end marketer instead of one station on an assembly line.
You can live anywhere. We're a remote team and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you're the client's point of contact and there's nobody else to cover it. The rest of your day is yours.
If you want a lane, a ticket queue, and a scope document, this is a bad fit and we'll both know it fast.
If you want to own the whole picture and be judged on whether the number moved, keep reading.
Requirements
What the job looks like
Own 4 to 6 DTC accounts as the strategist, the buyer, the creative lead, and the client's direct point of contact. Budgets run from $30k/mo to $1M/mo.
Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you're the one who answers when something isn't working.
Run the research before the ads. Marketing is 80% research here. You mine customer reviews, ad comments, support tickets, and Reddit for the language and objections that become angles. You pull competitor ad libraries. You run our internal tooling that OCRs and transcribes the ads in your account and ties them to performance, so you know what winning and losing actually look like in this account.
Write the briefs and the scripts, and direct the work. Creative direction is yours. You run revision rounds with our editors and designers and you hold the quality bar.
Ship creative on a cadence. Roughly 8 to 10 new ad launches a week is where accounts hold, in batches every 1 to 1.5 weeks. Informed volume, not spray and pray. We want better hypotheses, not more randomness.
Build and test landing pages. Advertorials, comparison pages, PDPs. Built in Claude Code, deployed to Vercel, tested live on a subdomain before anything gets pushed into the client's theme.
Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout. Nobody is going to reassign it to another team.
Report on new customer economics. We optimize to NC-CPA and NC-ROAS, not blended ROAS and not last click. You'll be expected to have an opinion about attribution and to defend it.
You're a fit if
You've done this with real money. Hands-on Meta at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them.
You're AI-native, and you build. This is a requirement, not a bonus. You should already be using Claude (or equivalent) as a working tool rather than a novelty, and you should be able to build and ship a landing page with it. If you can research, write, and build a converting page from scratch, we can teach you the buying.
You can write direct response in English at a native or near-native level. Hooks, scripts, ad copy, advertorial. In the customer's own words, not invented. This is the single biggest source of leverage in the role and the thing we screen hardest for. If writing persuasive English isn't a strength, this isn't the job.
You can communicate your ideas. This matters as much as anything else on this list. You'll be in front of clients constantly with nobody in between, so you need to be able to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire.
You have taste and you know when to hand off. You direct creative, you don't half-build it yourself. AI slop shipped to a client is a habit we break, not a shortcut we accept.
You can work US Eastern business hours for client calls. Where you live is up to you.
Bonus: you've built or operated your own Shopify store or eComm brand. Several of our team have, and it shows.
You're not a fit if
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"That wasn't my role" is in your vocabulary. It's the fastest way to end an interview here. If creative was the problem on an account you ran, you should have done something about the creative.
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You want to be told what to do this week.
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You need a ticketing system to know what matters.
Benefits
Why This Role Is Exciting
This is not a maintenance job. You will be surrounded by people who move fast, care a lot, and take the work seriously.
You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.
You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.
