Overview
TFB & Associates Limited is a leading importer and distributor of specialty food, beverage, and consumer packaged goods. We are seeking a highly motivated Sales Representative with experience in the CPG industry to manage a the territory in Central West Ontario.
This territory spans Stratford, Kitchener, Waterloo, Guelph, Elora, Fergus, and extends east through Aurora, Newmarket, Markham, to Richmond Hill, Vaughan, Brampton, and North York. The territory primarily covers areas north of Highway 407 and west of Highway 404, with select accounts in Thornhill.
The successful candidate must reside within the territory and will be responsible for managing accounts in both urban and rural communities, with a strong focus on growth and relationship building. If you are enthusiastic, growth-minded, dedicated and have a minimum of three or more years’ sales experience, we want to hear from you!
Are you someone who sees opportunities on every shelf, every visit? Do you thrive on solving problems rather than just reporting them? If so, we want you on our team!
As a Sales Representative, you’ll be responsible for managing a designated territory of retail accounts, driving sales growth, and ensuring top-tier merchandising standards. But we’re not just looking for someone to check boxes, we’re looking for someone who thinks outside the box, closes gaps, grows the right brands in the right accounts, and builds lasting relationships that deliver results.
Primary Job Responsibilities:
- Manage territory coverage, selling to existing accounts within the grocery chain and specialty/health independent channels according to a call schedule
- Present products from the portfolio and build distribution during new product launches
- Proactively generate new business through cold calling, prospecting and follow-ups
- Establish, develop and maintain a strong, positive business relationships with store managers and staff
- Take orders for replenishment and identify opportunities for incremental sales
- Maintain and expand the existing customer base within the assigned territory
- Ensure planogram compliance and proper product placement in stores
- Execute promotional programs and track compliance
- Identify and resolve out of stock situations in coordination with the store and KAMs
- Capture store level photos and data to report on execution and opportunities
- Provide territory feedback and insights to management on competitive pricing, promotions and industry trends
- Complete daily visit logs and maintain accurate CRM records
- Represent the company professionally and act as a brand ambassador at all times
- Attend up to two trade shows per year
- Other duties as assigned
Required Qualifications:
· Must reside in the outlined region
· Extraordinary customer service, communication and problem-solving skills
· Minimum of 3 years of experience (CPG or food industry preferred), field sales, merchandising, or retail account management
· Strong relationship building skills in time constrained environments
· Comfortable working independently and taking accountability
· Post-Secondary education
· Results-driven
· Proficient with mobile apps and CRM tools (training provided)
· Valid driver’s license and reliable transportation (daily travel required)
Compensation & Benefits
· Base Salary
· Company gas card for business use
· Monthly car allowance
· 100% company paid extended health benefits (details provided during onboarding)
· Company issued cellular device and tablet
· Paid annual vacation of 2 weeks
· Eligibility for employee profit sharing after one year of continuous employment
Skills & Competencies
· Strong communication and negotiation abilities
· Detail oriented with good organizational skills
· Ability to identify sales opportunities and act proactively
· Problem-solving mindset with a focus on customer service
· Self-motivated, dependable and adaptable to change
· Ability to meet at the Markham office occasionally
Working Conditions:
· Field based role with approximately 95% of time spent in stores/on the road, 5% on administrative tasks
· Must maintain a dedicated home office space with reliable internet access for administrative tasks and virtual meetings
· Territory may include overnight travel depending on the geography
· Requires occasional lifting/moving of product displays or promotional material (up to 30lbs)
What sets you apart (because it matters):
- You don’t just identify issues, you fix them.
- You spot opportunities that others miss and act on them.
- You bring an entrepreneurial spirit to every store visit.
- You’re a self-starter who thrives in fast-paced environments.
- You build trust and rapport with clients, turning challenges into wins.
This role is perfect for someone who’s ready to take ownership, drive impact, and make every shelf count. If this is you, we would love to hear from you.
*Subject to change
Pay: $55,000.00 per year
Benefits:
- Dental care
- Extended health care
- Life insurance
- Paid time off
- Vision care
Application question(s):
- Which role on your resume does most or all of your experience in Consumer packaged goods stem from?
- Do you own/lease a reliable vehicle?
Experience:
Licence/Certification:
- Driving Licence (required)
Work Location: On the road
